Advertising Through Social Media Essay

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are â€Å"forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in turn has allowed them to better understand what people are looking for, and tailor both their products as well as their marketing efforts accordingly. One of the main advantages that social media has brought to businesses is the opportunity to advertise their products through this media. As a result, advertising through social media has proven to be more effective than that through traditional media outlets such as radio, television, magazines, newspapers etc. As stated by Stephen and Galak in their article The complimentary Roles of Traditional and Social Media in driving Marketing Performance, â€Å"Social media is a relatively new form of publicity, and yet the impact of more traditional forms of publicity on marketing outcomes has received disproportionately less attention†¦Ã¢â‚¬  (pg. #? ). Although Social media is a relatively new way of advertising, companies are finding it to be more lucrative and successful in driving sales than any other media. In this paper I will examine (i) the financial impact that advertising through social media has on companies,(ii) the targeted demographics for this type of advertising and (iii) consumers’ response to this phenomenon, whether it is positive or negative. Financial Impact of Advertising through Social Media As previously mentioned, businesses are moving away from traditional sources of advertising to more innovative ways that have proven to be more effective. Using the apparel industry as an example, companies are experiencing increased traffic to their websites thanks to their social media ads. They are taking advantage of these sites to further relationships with their customers: â€Å"Apparel brands and retailers that have invested time and resources into crafting a progressive social media strategy have been able to use the medium to further customer loyalty, raise brand awareness, spread advertising messages, create online communities, communicate directly with customers, and in many cases, drive sales† (â€Å"Apparel Industry† 1). Apparel retailers are only one example of an industry that has taken advantage of the reach that social media has. Research conducted by Swedish economists Dahlen and Colliander, on the effectiveness of blogs versus online magazines proves that blogs â€Å"generated higher brand attitudes and purchase intentions† than magazines did (pg. #? ). Their experiment was based on posting the same exact text on seven different blogs as well as seven different online magazines and testing their effectiveness in a scale of consumer response and purchases. The fact that blogs were proven more effective proves that even online traditional ads have lost their power. It is not a matter of posting an ad online, but rather building a sense of trust in costumers’ minds that will drive them to purchase form you. Customers today are faced with more options than ever before, that is why companies strive to maintain close relationships, to make it that much harder for customers to switch to another competitor. Social Media however is not only used to introduce a new product or advertise an existing one, it has also helped companies to regain their reputation after a scandal. After Toyota had to face their decline in sales because of the safety recalls, the company used a combination of Facebook pages and videos on YouTube to promote a â€Å"cool† couple that despite other’s beliefs drove Sienna cars and felt better than anyone else. The combination of these social networking efforts resulted in approximately 2,000 Facebook fans and 15,000 views on YouTube. Within a couple of weeks Toyota experienced an increase in sales, especially in their Sienna model (Taylor, 258). Toyota is a clear example of a company facing both a financial and reputation crisis that with the help of social media was able to regain some of their lost sales as well as their trust amongst its costumers. Clearly social media can have a direct impact on consumer purchasing patterns, and it has increased the amount of online shopping for several companies. Authors Chung and Austria examine in their article Social Media  Gratification and Attitude towards Social Media marketing Messages, the effect that this phenomenon has had on online shopping value: â€Å"According to the â€Å"2010 Social Media Report† from ForeSee results, 69% of online shoppers use social media. Fifty-six percent of shoppers indicate that they visit e-retail websites on a social networking site and that website visiting affects consumer purchase intention† (? ). Costumers find it convenient to visit a company’s Website after seeing an ad in any popular social networking site. It requires minimal effort form the customer and it signifies an important portion of sales to a company. However, Social Media has not only had a positive financial impact on a company, but as it rapidly grows it has now also become a cost for many businesses. Chung and Austria argue how marketers have noticed the increased importance of social media on the marketing mix (product, place, promotion and price). Companies are now opening jobs that focus exclusively on social media. This is an increased labor cost as well as an extra effort for the marketing department, however its proven effectiveness in driving sales outweighs the cost of implementing this department. Targeted Demographics The essence of Social Media is how it’s easily accessible to everyone, thanks to the Internet. It is a 24-hour business that runs in every part of the world. Although many professionals in the field have argued its acceptance and effectiveness, many could not help but notice that there is an age and demographic aspect of it. Not every potential costumer has access to the Internet as well as not all customers feel comfortable purchasing things online. Social Media is targeted to those generations who were born with technologies like this, and are comfortable using them. There are conflicting opinions in this matter, authors Stephen and Galak argue that social media has grown to be widely accepted amongst many age groups: â€Å"Furthermore, while social media was once the domain of younger, tech- savvy consumers who were faster to adopt new technologies, it is now generally considered to have entered the mainstream and covers a broad demographic spectrum with 75% of Internet-using adults in the United States using such social media† (? ). They argue that it is a mistake to believe that only tech avy customers would be influenced by social media, since now more than ever anyone with access to a computer has found it inevitable to come across advertising in popular networking sites. However in their article Friends, Fans and Followers: Do Ads work on Social Networks, authors Taylor et al. argue that â€Å"age and gender shape receptivity† (? ). They state: â€Å"As more advertisers integrate SNA [social networking ads] into their promotional mix, the need for these questions to be answered becomes apparent. Particularly with members of the 18- to 34-year-old demographic, whose digital-video recorder usage and aversion to print media make them an increasingly elusive target, SNA can be a highly effective channel of engagement† (? ). The effectiveness of an ad is not only based on where it is posted but also on who is looking at it. Companies have to pay attention to where they post their advertising based on aspects such as age, gender, location, etc. An ad for dentures that appears on an 18 year old kid’s Facebook page will most definitely not be as effective as an ad for a popular apparel brand. Although there might be certain demographics that affect the effectiveness of advertising through social media, it is inevitable to admit that social media users are a lucrative market that companies need to reach: In 2009, Facebook and Twitter both posted triple-digit growth in the number of users (comScore, 2010). Users appear to be spending more time on social networking sites as well, growing from an average of 3 hours per week in December 2008 to more than 5. 5 hours in December 2010 (Nielsenwire, 2010). To tap this growing market, advertisers spent an estimated $1. billion on SNA [social networking ads] in 2009, with totals for 2010 expected to grow by more than 7 percent (Williamson, 2009). During a single month in 2009, SNA accounted for nearly 69 billion advertising impressions, with 129. 6 million unique users (comScore, 2009). (Taylor, 260) Facebook and Twitter are only a few of the most popular networking sites, and these numbers reflect only the results from these two sites. If all social media outlets would be taken into account the market is even bigger, with more customers to reach. Consumer Response In addition to all the good things that have been attributed to advertising through social media, studies have shown that there is a percentage of customers who have stopped using social media in part because of the amount of advertising that fills these sites. It is impossible to open a popular social media site such as YouTube or Facebook and not feel bombarded by advertising. Most of these ads are trying to sell consumer products, but there is also an increase in the selling of services or the advertisement of not for profit organizations that are looking for support. Marketers have argued that as much as advertising through social media is effective, there is a fine line between effectiveness and annoyance: â€Å"according to one industry-sponsored study, only 22 percent of consumers had a positive attitude toward social media advertising—and 8 percent of consumers studied had abandoned an SNS [social networking site] because of what they perceived as excessive advertising (AdReaction, 2010)† (Taylor, 258). As costumers we all feel constantly approached by companies through their advertisements. It is not only online, but on a daily basis you will encounter companies’ marketing efforts all around. The initial intention behind social networking sites was giving people a chance to build online communities and share content with each other. However this has dramatically changed since now it is impossible not to feel attacked by all the ads. Another growing concern in the minds of consumers is privacy issues. The ads that appear on your personal Facebook page are carefully chosen by a system based on your age, gender, location and past â€Å"click-ons†. These ads are perfectly tailored to those targeted consumers to be more effective. However, having your information available to everyone and anyone is becoming an important issue for social network users. Brad Stone, columnist for the New York Times quotes: â€Å"‘When it works, it’s amazingly impactful, but when it doesn’t work, it’s not only creepy but off-putting,’ said Tim Hanlon, a principal at the consulting firm Riverview Lane Associates of Chicago. ‘What a marketer might think is endearing, by knowing a little bit about you, actually crosses the line pretty easily’† (? . It’s one thing to come across ads that are targeted to everyone and might or might not have an impact on you, but when you see something that looks like it is talking directly to you, it might have a negative impact. The increase in sales through the use of social media has also been attributed to the fact that customers feel like they are engaging in a conversation with other customers when they receive recommendations through social networking sites. Colliander and Dahlen quote: â€Å"In a 2009 article, The Economist reported that contemporary consumers use social media to help make purchases because they rely on â€Å"recommendations from friends† (The Economist, 2009). The word â€Å"friends† seems to indicate some sort of PSI. Are bloggers really friends, however? † Para-social interaction (PSI) refers to the illusion of a face-to-face relationship that is created online. Social media allows these kind of interactions. When reading a blog you might come across a recommendation of where to purchase certain products. These recommendations seem to come from a friend, since in blogs you will most often find the blogger’s name and other credentials. The question is however, are these people really bloggers? Or are they employees of that same company that are using social media to reach potential customers. Are they hiding behind another customer’s face? It is undeniable that people have begun to generate a negative response to advertising through social media for this exact reason. It has lost the essence of being an online community, to being another source through which companies look to improve their sales digits. Looking at all the aspects that deal with advertising through social media, I can’t help but ask myself a question: How much advertising is too much? When will that thin line between annoyance and effectiveness be crossed, and consumers will find themselves walking away from these online communities? Consumers have clearly manifested their discontent towards companies taking over their social network sites. It is an increased concern that information is available for everyone and anyone, and therefore consumers are more apprehensive to sharing their credentials as well as their thoughts online. Should companies start thinking of the effect that their excessive ads will have, and the negative response they might get. I personally believe that ads are unavoidable, however there is a need for stronger rights that protect customer privacy. Companies should not only make an effort to get to know their costumers by engaging in online conversations, but they should also respect the privacy of consumers’ information and refrain from over-advertising in popular social media sites.

How Does Wal Mart Motivate Their Employees

Wal Mart motivates their employees with health and financial benefits. Some of these include health, dental and life insurance, and an eyewear program. Employees also receive a 401(k) plan, have the opportunity to purchase stock, receive a discount card and can receive special discounts on travel and entertainment.My work at Walmart is about savings, but my benefits are about security. I'm Making Better Possible. Melissa, Pharmacy TechOur Benefits team works hard to offer associates comprehensive and affordable benefits to help you stay healthy. When you become an associate, you can take advantage of a variety of great benefits for you and your family, including: Health & Well-Being BenefitsConsumer-directed health plans, including Health Reimbursement Accounts (HRA) plans and a high deductible plan with a Health Savings Account (HSA). Highlights include: 100 percent coverage for eligible in-network preventive care $4 co-pay on eligible generic drugs at Walmart or Sam’s Club p harmacies Free access to nurse care managers and health care advisors HMO plans (available in certain areas)Vision plan Dental plan Resources For Living ® – a free confidential counseling and health information service Company-paid life insurance Accidental death & dismemberment insurance (AD&D) Critical illness insurance Short- and long-term disability insurance Business Travel Accident Insurance Illness Protection (Sick Time) Financial BenefitsMatching contributions to your 401(k) up to 6% of your salary Associate Stock Purchase Plan with a company match Associate Discount Card for Walmart and Home Office associates and Sam’s Club Home Office associates, spouses and dependents Sam’s Club associates receive a complimentary membership Exclusive discounts on everything from brand new cars and wireless services to travel when associates visit our online Associate Discount Center – more than 375 discounts available

Bone Cancer

Bone cancer is bone cancer, the cause is unknown. Researchers are working hard to find new ways and remedies for treating this type of cancer. In order to better understand new research and new treatments, some background information is presented. Bone cancer may be diagnosed as primary or secondary bone cancer. Primary bone cancer is the time when bone cancer begins to occur. Secondary cancer is diagnosed when cancer begins elsewhere and spreads to bone. For example, if someone has breast cancer, prostate cancer, or lung cancer, cancer spreads to the bone and finally develops bone cancer, it is explained as secondary bone cancer. Bone cancer is a very rare invasive cancer that causes considerable pain in the patient's bone. Bone cancer is a disease that occurs on or in the bones. In most cases, bone cancer usually contains tumors filled with abnormal cells appearing outside the bone. As with other types of cancer, bone cancer can cause a lot of pain and potentially life-threatening. My mother was diagnosed as primary bone cancer last year. And that is a long and difficult process for her and her family. Bone cancer is a malignant tumor arising from the cells that make up the bones of the body. This is also known as primary bone cancer. Primary bone tumor is a tumor that appears in the bone tissue itself and is benign or malignant (bone cancer). Benign benign (noncancerous) tumors are more common than bone cancers. When cancer occurs in bone, the cancer occurs in bone (like primary bone cancer), or it occurs in other parts and then transfers to bone (metastasis or secondary metastasis to cancer ). In fact, when cancer is detected in the bone it usually starts with another organ or part of the body and then spreads to the bone. This cancer that metastasizes to the bone is named after the name of the site where the original cancer began (for example, metastatic prostate cancer metastasized to bone). Breast cancer, prostate cancer, and lung cancer are types of can cers that metastasize to the bone at an advanced stage. Osteosarcoma. Osteosarcoma is the most common form of bone cancer. In this type of tumor, cancer cells make bones. This type of bone cancer most commonly occurs in children and young people, bones of feet and arms. In rare cases, osteosarcoma may occur outside bone (exoskeleton osteosarcoma) Bone cancer is a rare type of cancer derived from human bone structure. Bone cancer can occur in every human bone, but it usually occurs in the long bones of the upper limbs and lower limbs of humans. Several types of bone malignancies are known, some affect the children, others primarily affect adults (Mayo Clinic, 2015, page 1). The more common types of bone malignancies are: (A) osteosarcoma, a type of malignant tumor. Bone Cancer Bone cancer is bone cancer, the cause is unknown. Researchers are working hard to find new ways and remedies for treating this type of cancer. In order to better understand new research and new treatments, some background information is presented. Bone cancer may be diagnosed as primary or secondary bone cancer. Primary bone cancer is the time when bone cancer begins to occur. Secondary cancer is diagnosed when cancer begins elsewhere and spreads to bone. For example, if someone has breast cancer, prostate cancer, or lung cancer, cancer spreads to the bone and finally develops bone cancer, it is explained as secondary bone cancer. Bone cancer is a very rare invasive cancer that causes considerable pain in the patient's bone. Bone cancer is a disease that occurs on or in the bones. In most cases, bone cancer usually contains tumors filled with abnormal cells appearing outside the bone. As with other types of cancer, bone cancer can cause a lot of pain and potentially life-threatening. My mother was diagnosed as primary bone cancer last year. And that is a long and difficult process for her and her family. Bone cancer is a malignant tumor arising from the cells that make up the bones of the body. This is also known as primary bone cancer. Primary bone tumor is a tumor that appears in the bone tissue itself and is benign or malignant (bone cancer). Benign benign (noncancerous) tumors are more common than bone cancers. When cancer occurs in bone, the cancer occurs in bone (like primary bone cancer), or it occurs in other parts and then transfers to bone (metastasis or secondary metastasis to cancer ). In fact, when cancer is detected in the bone it usually starts with another organ or part of the body and then spreads to the bone. This cancer that metastasizes to the bone is named after the name of the site where the original cancer began (for example, metastatic prostate cancer metastasized to bone). Breast cancer, prostate cancer, and lung cancer are types of can cers that metastasize to the bone at an advanced stage. Osteosarcoma. Osteosarcoma is the most common form of bone cancer. In this type of tumor, cancer cells make bones. This type of bone cancer most commonly occurs in children and young people, bones of feet and arms. In rare cases, osteosarcoma may occur outside bone (exoskeleton osteosarcoma) Bone cancer is a rare type of cancer derived from human bone structure. Bone cancer can occur in every human bone, but it usually occurs in the long bones of the upper limbs and lower limbs of humans. Several types of bone malignancies are known, some affect the children, others primarily affect adults (Mayo Clinic, 2015, page 1). The more common types of bone malignancies are: (A) osteosarcoma, a type of malignant tumor.

Organic and Natural Food Restaurants Research Paper

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Castle Bingo Essay Example | Topics and Well Written Essays - 2250 words

Castle Bingo - Essay Example The research will be undertaken by using exploratory and mixed methods. These approaches will be appropriate for the research because it will effectively enable to understand the thoughts and perceptions of these two customer segments. Furthermore, in order to collect information about the players, questionnaire method has been suggested. The data would be analysed by measures of dispersion method and descriptive analysis technique. It will not only help to understand the research phenomenon but also help to describe the reason behind it. By undertaking the literature survey on the topic, it has been found that online gaming is an international business and many strong players are trying to create a strong position in this business. However, since online gaming is a new phenomenon, targeting these customers require different strategies than offline players. There are considerable differences and similarities between online and offline players. Concentrating on this aspect, it is recommended that Castle Leisure needs to undertake a market survey in order to recognise the requirements of this new customer segment and comprehend how it is different from offline players. It has also been recommended that around 1000 samples would be studied on the basis of judgemental sampling method to gain a clear understanding about the market segment. Table of Contents Executive Summary 2 Introduction 5 Problem Definition 5 Literature Review 6 Research Design 8 Research Methods 9 Sampling 10 Data Collection 11 Data Analysis 12 References 14 Introduction Marketing research is a methodical and objective process for searching and examining information which are appropriate for identification and explanation of any issue in the area of marketing. Marketing research facilitates to find reasoned responses for a predetermined task of business in systematic manner. This denotes that in order to undertake marketing research, a plan needs to be deve loped sensibly with specifying every phase (FAO, 2013). Focusing on this aspect, the research will be based on developing a proposal for conducting market research in order to understand the customers’ requirements of Castle Leisure. Castle Leisure operates several bingo clubs throughout the United Kingdom and its market is divided into two types of customers namely offline and online gamers. The objective of the proposal is to investigate the differences between offline and online customers of bingo games which would help to better recognise their requirements. Problem Definition Bingo game is quite popular in several nations and it is played by both offline and online participants. However, considering the popularity of bingo game, very little research has been conducted about the attitude of people who are engaged in this game. Thus far, most of the researches were focused only on understanding the characteristics of offline bingo players. Since, online bingo playing is a new phenomenon, there are not many researches which concentrate on understanding the differences between these online and offline customers, about their preferences and other characteristics (Wilsenach, 2012). As earlier researches only focused on offline bingo pla

Turner Construction Company Essay Example | Topics and Well Written Essays - 4000 words

Turner Construction Company - Essay Example Turner Construction It was founded in the year 1902 by Henry Chandlee Turner with a start-up capital of $25,000 in New York City and one of its first jobs was to build a concrete vault for the Thrift bank in Brooklyn, value of which was only $600. From those humble beginnings, it started carrying out large scale projects both in the private and government sector throughout America, only pausing during the World Wars, when it diverted its focus in the construction of military camps and other government buildings. Tuner and his family members as well as representatives managed the company for close to 90 years, until 1999, when it was acquired by the German construction company HOCHTIEF Germany for $370 million. With the takeover by Hochtief AG, Turner Construction Company got access to majority of Hochtief’s operations in geographical territories like United Kingdom, Australia, etc., as well as to the clients in the heavy construction field. Thus, it is operating as the subsidiary of HOCHTIEF in o ver 40 countries, employing around â€Å"6,000 internal employees and tens of thousands of subcontractors working on up to 1,500 job sites at any given time in 30 states and multiple countries.† (Whitney 2007).... That is, according to some experts, construction industry comes under the manufacturing sector. As Valence (2010) states, as the construction industry provides services like management, coordination and other finances related activities, it has to be classified as a service industry. However, he (2010) further adds that as it also develops and delivers products like buildings and structures, it can be constituted under the manufacturing sector. Langford and Male (2008) validates this confusion by stating that although it is commonly known as a service industry, it is a misnomer to classify so because it comes up physical products in the form of constructions. However at the same time Langford and Male (2008) provides a balanced stance by stating that given the nature and diversity of activities carried out in the construction industry, it can be classified both as a service as well as manufacturing industry. When the service and manufacturing aspect of Turner is focused, it seems tha t Turner Constructions views itself as the service industry. Because, it is stated to offer â€Å"a broad range of construction services, including general contracting, construction management, project management, design-build, multiple building programs, maintenance services, planning and preconstruction and feasibility studies.† (morgan.experience.com). Although, it offers all the above services to clients in all sectors, however, starting from the recessionary period in 2008, it has restricted itself to focusing on certain sectors. That is, the Turner Construction â€Å"learned a tough lesson in diversification during the late 1980s and 1990s, when commercial contractors suffered from the overbuilding in that sector.† (Wood 2011). So, in

Leadership Evaluation Essay Example | Topics and Well Written Essays - 1750 words

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Single European Payment Area Essay Example | Topics and Well Written Essays - 750 words

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BHS 420 Mod 1 CBT (Quantitative Reasoning) Essay

BHS 420 Mod 1 CBT (Quantitative Reasoning) - Essay Example 52). I agree with this statement and feel that it is important to learn critical thinking. Secondly, I would like to learn to understand the research process whereby accurate data can be obtained to support or disprove any particular hypothesis. Finally, I think that the ability to combine both qualitative and quantitative processes to achieve the answer to a research question is a superior approach. While both methods have their independent strengths, I believe that they are best used in combination to balance the data and increase understanding of the results. From a personal standpoint, i.e., outside of my professional career, I think that the knowledge gained from this course will allow me to perceive aspects in my daily life with a more accurate view because I will be constantly thinking about why events have happened. I will be considering possible explanations and will be equipped to analyze the information I encounter in a logical and reasonable manner; and I think this is applicable to all aspects of life. In writing about sports statistics, Guthrie (1994) stated that people â€Å"who are otherwise averse to quantitative reasoning will often become expert analysts when the subject being analyzed is of interest to them. A statistical argument presented in a context of ones experience is far more likely to be retained than one presented in the context of a hypothetical situation† (p. 1064). I think this validates my perception that critical thinking is not solely for professionals; it has application across all spectrums of hu man experience. History has revealed many people who have been considered geniuses in their field such as Beethoven in music or Earnest Hemingway in literature. Many of these individuals, however, were also known to suffer from manic-depression or what today is called Bipolar disorder. The health-related research

Unions Recruit New Allies for Obama in Battleground States Case Study

Unions Recruit New Allies for Obama in Battleground States - Case Study Example Unions Recruit New Allies for Obama in Battleground States This article by Steven Greenhouse is very insightful and it gives a general overview and perspective of the role of the trade unions in the 2012 us presidential campaigns. The article gave an account of the role the labor unions have played in this campaign to ensure that Barrack Obama is re-elected the next president of the United States. It gave the opinion of the union leaders and event organizers whom they were very enthusiastic about how the unions are growing stronger and shaping the politics of the United States. The labor unions are more concentrated on the battle ground states of Ohio and Wisconsin. Teachers mainly from Chicago which is the election center for barrack Obama are very enthusiastic about this. The union members are large in number with a figure of 67, 176 knocking at the doors of residence of Wisconsin. Sandy and Elaine were just part of that 67, 176. The unions are trying to reassert themselves after realizing that they couldn’t influence much during 2010 election that were held in some states that include Ohio. This all effort is more of a strategy to regain relevance in the elections that they influence so much especially in 2008. The unions did play a big role in the election of 2008 and eight, when they campaign for election of Barrack Obama. They have seen that the re-election of the same candidate they campaign for in 2008 is not forthcoming so they have to quickly spring into action. They have for the past two years been actively involved in these campaigns mainly in Ohio and Wisconsin.... These have helped them a great deal because they can now reach out to more people. Given that union members account for only 12% of the population of the United States their constituency have now increased tremendously. Unlike in the past where they reach out to few people per hour they can now reach out to huge number of population in just an hour. They have also good strategy whereby they have been able to bring together members from different groups to join them. The republican side is however of different view and that the unions have lost the control it had in 2008. Sara Fagen, who worked under George W. Bush said that the members no longer fully support the union and no longer swayed by the union decision to support a particular candidate because they feel the have been pressed economically by the union who drew from them to run this campaign. The union according to the republicans is funding the campaigns at the expense of the workers. They claim also that Obama have not stood up to them by not actualizing the â€Å"card check† bill that could have helped them a lot. The union members have however fought for the union members especially by seeking the reversal of the law that deprives the employees of their bargaining rights. They were then to suffer another set back after their effort to oust the governor of Wisconsin proves futile. Scott walker the republican retains the seat as the governor of Wisconsin. The union have though rise with 30 unions joining the course. There are though regular setbacks and frustration on daily basis that often face the union members. They most of the times don’t find response from 2/3 of the homes they contacted so they are left with little to do other than to left notes urging the members of

Path of the Stars Essay Example for Free

Path of the Stars Essay The song â€Å"Stars† from the musicale Les Miserables is sung by Inspector Javert near the end of Act I when he realized that it was Jean Valjean whom he had helped escape from the group of Thenardier. Inspector Javert is a rather curious character. A good characterization of him is well laid-out in the novel. However, in the musicale version, only snippets of Javert’s personality can be gleamed when observed carefully. â€Å"Stars† may not be one of the internationally renowned songs from musicale like â€Å"I Dreamed a Dream† and â€Å"On My Own†, but it offers a good insight into the way Inspector Javert sees himself as a law-enforcement agent, law-breakers like Jean Valjean, and his obsession, bordering on madness, in the pursuit of law-breakers, especially Jean Valjean, to face justice. Javert’s sees himself as one of the stars, â€Å"filling the darkness with order and light †¦sentinels, silent and sure, keeping watch in the night. † He sees himself as an unobtrusive individual in society keeping the order and standing as a vanguard of peace always on the watch. He is always there to maintain the peace in society. He believes that each of us, like the stars, knows his proper place and function in society and those who stray from their fixed and sure paths, law-breakers and fugitives, â€Å"must pay the price† and face justice. Law-breakers are stars that have lost their way, men who have deviated from their roles in society. They flee in the dark for they are out of graces in the eyes of God, according to Javert. As a sacred duty, Javert has taken it into himself, swearing by the stars, that he would not rest until these fugitives are brought to face justice. This duty is his role in society; his course and aim in the skies as one of the stars, â€Å"and so it must be, for so it is written. † If we follow Javert’s philosophy that all men in society are but stars with fixed path in the skies and those stars that fall from their paths â€Å"fall in flame,† this same philosophy gives us an idea of how hard Javert could be even to himself. If and when Javert, as a star in the sky, deviates from his fixed path he, as well, must pay the price. This insight into the thinking of Javert’s gives as a dark foreboding of what may happen in case he fails in his pursuit of Jean Valjean (as the case would be in Act II). Javert may not be one of the most amiable characters in the musicale Les Miserables but he gives us a good picture of a segment of our society today. People who tend to be fanatical and rigid in their views are epitomized by Javert. I am not a good authority to pass judgment on people like Javert. To some extents I agree with Javert that each of us has a role in society and when we falter we should pay the consequences. But I do not agree in the rigid application of justice as espoused by Javert. I believe that when a person commits a wrong we must temper our judgment by hearing out the reasons of the offender, assuming good-naturedly that he committed such offense unintentionally. I believe in justice with compassion. Justice, after all, has always been depicted as a lady blindfolded so that she may hear and weight with her heart the arguments laid before her.

Using mobile phone Essay Example for Free

Using mobile phone Essay Why people nowadays prefer using mobile phone to using telephone ? Although many researches indicated that mobile phones have some bad influences on human, The number of people using mobile phones are increasing every year. First of all , I’ll talk about the advantages of cell phone and how does it influence to our daily life . The most obvious advantages of mobile phone are that it can be mobilized. People can use mobile phones everywhere they want such as buses, companies, schools etc. Meanwhile, telephones are immobilized which is hard to use outside . On the other hand, mobile phones can help the users to contact the other people. People can make a simple phone call or send a message with their photos . I have a mobile phone and it is really useful for me to call my family, my friends or chat with many people and share my pictures. Moreover , life is not interesting without mobile phone because many entertaining functions can be used in mobile phones. It is unbelievable that mobile phone provide many good entertainment like taking a photo, playing games, listening to music, connecting Internet, reading book etc. So what about the disadvantages ? Do those things make the bad effect to our healthy? . As we all know that , The main fundamental rules of cell phone base on electromagnetic wave . And this kind of wave often harms to our healthy if using it chronically by making some serious illnesses such as : mental problems , reproductive problems etc. Moreover , The distractions which it brings to us will effect to our work . We can’t focus on working because too much entertaining things on a smart cell phone . That’s my opinions about this topic. Thanks for listening .

Technology: Killing Our Ability Of Writing

Technology: Killing Our Ability Of Writing As the technology advanced, people have changed the way of how they write. Haimran Julka, an article writer of The Economic Times mentions that there are about 245 million of Internet users in US. The number of Internet users is growing at an extraordinary pace. It can somewhat show how much the people like to write on the social media. The new generation is given much more opportunities than the old generation to write by social media. The social media provides an open platform to all people. We can broadcast our views to the world, potentially reaching millions of readers. As long as we are able to connect to the Internet, we are able to write on the social media at anytime and anywhere. Although the social media benefits us in some ways, we should concern to how the social media harms our ability on writing. Because of the everyday usage of social media, the social media has changed our writing style unknowingly. People start to adapt to the short writing style which is created by the social media and the new generation is writing much more words than the old generation. Since we are used to write short sentences on the social media, we change the way of formulate or express our thoughts. We have started to ignore what the basic requirements of writing a formal essay is. As time goes by, our ability of writing long and organized essays has been weakened. The first reminder is what the basic requirements of writing a formal essay are. Complete sentences, correct spelling, well organized and proper grammar should be the necessities. However, none of the above we can learn from writing on the social media. It is common that people would never write complex sentences on social media such as on Facebook status and on article comment. We never try to write a hundred words sharing on our opinions and feelings because no one is going to read that. Everyone prefers looking something short and easy to understand on the screen of technology; no one is going to concern about the spelling or grammar. If I feel sad today, probably I am going to write Bad Day or just put a crying face on my Facebook status. After few minutes, my friends will start to like my status. So, I never need to write a well-organized paragraph to explain what has happened, which makes me sad because no one actually cares. It is not surprising that the short writing style which is created by the social media can be discovered in many other places. When we are reading news on The Wall Street Journal, there are many different short issue summaries and articles for us to read. Once we finish reading an article, we can click the comments button to view the other readers comments and know how they think about the issue. The comments are usually short and not in complete sentences or sometimes even in point form. It cannot be denied that the short articles and comments can reduce our reading time and we can obtain the largest amount of information we need in the shortest time. However, we may feel difficult to elaborate our points or thoughts and write long essays since we are used to this kind of short writing style. Here is another example of short writing style on the social media. According to the New Media Writing, it says college students are fairly accustomed to the course blog, where they are expecte d to summarize responses to require readings, link to related articles, and comment on other students course blogs. It shows that we like to read and write summaries on the social media. Our time can greatly be saved because of the short writing style. On the other hand, our sense of writing long and organized essays is weakened unknowingly. Besides on website article, we also can find another good example of short writing style on the social media. Text messages often have limitation on the number of characters, so shortcuts are commonly used. Some educators think that the shortcuts damage the students ability of writing English. Jacquie Ream writes this on his book to support the educators: The kids arent learning to spell. Theyre learning acronyms and shorthand. Text messaging is destroying the written word. Students arent writing letters; theyre typing into their cell phones one line at a time. Feelings arent communicated with words when youre texting; emotions are sideways smiley faces. Kids are typing shorthand jargon that isnt even a complete thought (8). Everything we use on the social media is short: short forms, short summaries, short sentences and short opinions. We have greatly advanced in the technology of the internet and the technology helps us to save our time. Most of the information appears on the social media is short and it helps us to achieve the goal of time saving. The short writings on the social media help us to share information in a faster way. However, there is always give and take: we are now able to obtain faster communication and the information we want from the social media as soon as possible, on the other hand we are giving up our ability of writing long essays. Besides the short writing style, the massive amount of words which we have written on the social media also harms our writing skill. I find a saying which is mentioned in the Studies Explore Whether the Internet Makes Students Better Writers very impressive to me, why is it that with young people reading and writing more words than ever before in human history, we find no gains in reading and writing scores? (Keller). Here comes a question: we are writing far more words than the old generation, however, is our writing improving at the same time? Why do people write so much on the social media? Josh Keller has suggested a reason for that, since we have to communicate with others on the social media, it forces us to write more and more on the social media. Since the explosion of social networking service, our daily life has been connected to the Facebook, Twitter, Blogs, and the other social media. On condition that there is accessible Wi-Fi, we can write every minute and every moment. There is free Wi-Fi everywhere now. No matter we are having our lunch at McDonald or we are doing window shopping in a mall, we can write on the social media with our smart phones. Besides the easy connection to the Internet, we like to write on the social media because there are no restrictions like sentence structure, spelling and grammar on the social media. In the past, once the people had graduated, they would not like to write unless their jobs demanded them to write (Thompson). We can discover an obvious change on our writing attitude. We are writing a lot of things on the social media but none of them is formal writing. Keep writing informal writings all the time cannot help us to produce a better official writing. The sharing we post on our Facebook or Blogs may look fine in our peers eyes but our professor may have no idea what we are talking about. The technology does a great effort on making writing easier by providing software to detect spelling and grammatical error. The technology brings us many conveniences but it also distracts our attention on the usage of words. We do not have to worry about the spelling because of the great invention of the spelling checker. The spelling checker helps us to correct our spelling by providing us similar vocabularies. We may find out that spelling has become a piece of cake. However, have you ever chosen the wrong word for your essay? Here is an example from Does Digital Media Makes Us Bad Writers?, I feel so necrotic, writes a college student. Well maybe he does have a bad case of dead tissue. Whats more likely is that he means neurotic, but his spelling checker insists on necrotic, so whats a student to do? (Karp). Suppose you are now in a similar situation, are you going to trust your spelling checker or are you going to believe in yourself? Choosing the wrong words has become a common writing mistake nowadays. A grammar checker functions in a similar manner. We are depending on too much on the technology and it weakens our awareness of word usage. From my point of view, this is why we are writing massive amount of words on the social media but our writing is not improving at the same time. Our writing quality cannot be improved by writing more words on the social media. Josh Keller mentions the condition when we are writing to our friends on the social media in his article, youre writing to other 17-year-old, so your vocabulary is going to be the conventional vocabulary of the 17-year-old idiom. We are using the same vocabulary to communicate with our friends on the social media every day, how can we practice our writing if we write just for fun but not for learning new items? Sometimes we may make mistake on our sentence structure, spelling or grammar when we are writing to our friends on the social media. However, our friends are not going to correct us. We will keep making the mistakes and it does not help us to improve our writing skill. According to Bad Student Writing? Not so Fast!, some people may argue that the new generation has developed a new style to share their feelings clearly on the social media while the old generation is still worrying the quality of the new generation (Fendrich). From my point of view, our writing quality has become worse because we are using the short writing style and writing too much on the social media. Its true that the social media provides us a greater opportunity to write: Facebook, simply blogging or e-mail. Also the technology makes the writing process much easier. We can now ignore the spelling and the usage of grammar with the help of the spelling checker and the grammar checker. However, the social media contributes no benefits on our writing skill but weakens our ability of writing long formal writings and word usage. We may think that it doesnt matter to have bad writing skill. As long as we are not going to become a writer, everything will be good. The fact is that bad writing skill can affect our job opportunity and job performance. It is because good writing skill can build up a good first impression to the hiring managers, show our communication skill and enhance our credibility. How do the hiring managers give the first impressions to the job seekers? The managers obtain the first impressions by reading the job seekers application letters. Our ability to write complete sentences, spell correct words, and use the proper grammar plays an important role in building our personal brand. We can build up a good image to our potential employers if we have strong writing skill. Imagine you are now a job seeker. If you receive an e-mail which asks you to attend a job interview, are you going to answer the e-mail in this way #1: Dear Ms. Simko: Thank you for contacting me. Friday at 2:30 P.M. will work well for me. I appreciate your interest in me as a candidate and I look forward to meeting you on Friday! Best Regards, Bob or in this way #2: Sounds great! See you then (Simko). The short writing style #2 is always not suitable for communicating with someone professionally. Besides affecting our image, our writing skill can also reflect our communication skill. In Why Writing Matters, it shows the relationship between our writing skill and communication skill: Good students must be able to understand and then synthesize the information from a variety of sources, both primary and secondary. Once they synthesize information, they must spread it to others effectively. With new forms of communication in our changing society, we must adapt. Web pages, e-mail and text messaging now exist alongside traditional forms of communication such as print journalism and books. It becomes more important to learn good writing skills in order to compose effective web pages, cover letters and even e-mails. These new forms of communication require foundational skills in writing (Thomas). Writing is one of the main ways we communicate with each other at work. Businesses produce many documents: contracts, proposals, and employee handbooks. We have to make sure every party understands the same thing. The construction of the sentences, the choice of the vocabulary, and the usage of grammar that we made help us to clarify the documents. If our documents are well written, we can prevent misunderstanding among different parties and our working performance can be improved. Good writing skill can enhance our credibility. Customer confidence is a key factor of getting success. We all want our customers to think that we are credible. In order to gain our customers trust, we have to show that we are willing to communicate with them with good writing quality. Although good writing doesnt increase the reliability of our products or services, it shows that we are making efforts to communicate with our customers (Rose). Judy Rose, in her article, says, when letters and documents are thoughtfully written and well executed, they say several things about your company: (1) we strive toward excellence in all things; (2) we know what were talking about; (3) you can be confident in our abilities. If you can make that kind of an impression on the people you do business with, youve done your company a valuable service. It shows clearly how good writing skill works on businesses. Bad writing skill does not only damage our academic score but also damage our future job opportunity and performance. People always think of the positive side of the social media. As what I have mentioned in this paper, it is no doubt that the social media benefits us in some ways. The social media provides an open platform to everyone, people can write as much as they want at anytime and anywhere. However we should pay really close attention to how the new media harms our ability on writing. As a business student, I really care about how my writing skill may affect my future career. I thought bad writing skill might only harm my academic score. I was totally wrong. While I was doing my researches, I realized how important the writing skill was. My writing skill doesnt only affect the score of my English classes. It also reflects my image, communication skill and credibility and it can make negative impacts on my future career. I dont mean that we shouldnt write on the social media anymore. While we are writing on the social media, we should also keep an eye on how the social media affects our writi ng skill. We should not allow the social media makes us become unskilled writers and harms our future life.

I am Not Bi-Racial, I am a Human Being Essay -- Sociology Racism Preju

I am Not Bi-Racial, I am a Human Being At the end of my first semester at the University, I had the experience of filling out forms to rate the professor of each course that I was enrolled in at the time. Each standard evaluation given by the University was alike in almost all respects. I have been taking standardized tests as early as second grade, and it seemed quite familiar to fill in the informational circles with a number two pencil. The informational circles were nothing new to me: full name, sex, social security number, and race, yet each time I reach the section of race, I am unable to come up with a good solution to a problem that exists. Biologically, I am half African-American and half Caucasian. My appearance tells me that I should choose one answer and my life experience tells me that I should choose another answer to the race question. This usually puts me in the category of "other." I don’t want to be known as "other." I don’t want to be known as black or white or pink or blue or green, for t hat matter. I want to be known as Karin Brown, a human being without classification. In her essay, "Fifty Years in America: Through Back Doors," Elena Caceres uses the idea of "Americanness"(90) as a philosophical aspect of one’s life; one that will fulfill dreams and promises if perfected. It appears that the "Americanness" that each person experiences varies on many levels. In Caceres’ case, it began as something to be thought of in highest respects, but the feelings that people go through regarding acceptance can extend to extreme positions. How can a country founded on the ideas of freedom and individuality promote acceptance to all degrees and at the same time make classification a normal part of everyday life, as... ...She looked over the informational section and started laughing. I asked her what was funny, and she read me the options that were available to check for race. She was chuckling at the last option as she said enthusiastically, "Other. I wonder who would have to check that." That statement enlightened me to two very important aspects of my life. First, it allowed me to grasp the idea that standard classifications of "Americanness" aren’t always appropriate. Secondly, it pleased me to know and understand that the people in my everyday life look beyond the color of my skin and see Karin Brown, because in the midst of her chuckling, my classmate had forgotten that I was the "other."       Works Cited Caceres, Elena. "Fifty Years in America: Through Back Doors." MultiAmerica: Essays on    Cultural Wars and Cultural Peace. Ed. Ishmael Reed. Penguin Books(US), 1997.

gambling Essay examples -- essays research papers

In the last year Americans have wagered $482 billion dollars in the United States. Over eighty-five percent of this wagering took place in casinos which are now legal in twenty-seven states. In the past decade there has been incredible growth in the gambling industry. Twenty years ago if a person wanted to gamble they had to go to Nevada. Nowadays, there are only six states in which no form of legalized gambling exists. Proponents of the gambling industry feel that this growth is a good thing a nd that it is helping the national economy. However, there are many opponents that feel that gambling is hurting families and society. Indeed, there needs to be a limit to the growth of the gambling industry, although, this industry does have some merit s they don't outweigh the costs to society. Proponents of the gaming industry insist that gambling is good clean fun, and that so many people enjoying something can't be wrong. In fact, proponents are quick to point out that fun is not the only issue; in addition, these new casinos have created thousands of jobs. Furthermore, not only have casinos created new jobs, but there has been an increase in tax revenue for the cities that have casinos. Indeed, the increase in tax revenues has helped to rebuild some rundown inner cities and river fronts areas. These people argue there is little reason to worry about gambling as most people will only lose a small amount of money and will have a fun time losing it. However, op...

Englishmen 17th century :: essays research papers

FIRST ESSAY: Thomas Hobbes described the life of most Englishmen in the 17th century as â€Å"nasty, brutish and short.† How far does the evidence presented in Past Speaks chpt. 2, suggest that little had changed by the mid 18th century?   Ã‚  Ã‚  Ã‚  Ã‚  Chapter two of Past Speaks, covers many different articles that discusses the many social classes that were present in Britain at that time. When Thomas Hobbes described the life of the Englishmen as â€Å"nasty, brutish and short.† he was partially correct. On the contrary he was also mistaken. Thomas Hobbes made a generalization of the Englishmen, and failed to mention some of the upper and profitable people of the British society. Obviously the wealthy and prosperous people were not included in this generalization that is made. Farmers from Norfolk were very successful, as stated in Past Speaks chapter 2, â€Å"Pointing out the practices which have succeeded so nobly here, may perhaps be of some use to other countries possessed of the same advantages, but unknowing in the art of them.† Arthur Young, a traveling one-man bureau, wrote about these farmers and successful cattle-breeding men. He speaks of a man by the name of Robert Bakewell, who turne d out to be a very wealthy man. Bakewell experimented in the breeding of cattle. He managed to breed a large amount of cattle that could produce more meat and less bone, in which he ended up shipping overseas to neighboring countries. Thomas Hobbes again, did not include these men in the comment he had made.   Ã‚  Ã‚  Ã‚  Ã‚  Henri Misson, visiting sportsmen to England did write on the sports and diversions of England. Misson writes â€Å"Anything that looks like fighting is delicious to an Englishman. If two little boys quarrel in the street, then passengers stop, make a ring round them in a moment, and set them against one another, that they may come to fisticuffs.† This piece does support Thomas Hobbes comment on the difference of Englishmen from the 17th to the 18th century. This seemed as little or nothing had changed with the society. Another quote from Past Speaks â€Å"these by-standers are not only other boys, porters and rabble, but all sorts of men of fashion; some thrusting by the mob that they may see plain†. This is evidence that not only the lower social class, but the upper class as well were enthused. This is evidence to Hobbes remark.   Ã‚  Ã‚  Ã‚  Ã‚  Thomas Hobbes however did not believe in Democracy.

Compulsory Sports Educaion Essay

Education should mean a perfect balance between imparting physical and academic education to the child. Education means all round development of personality i. e. physical, mental, aesthetic and spiritual. As children grow, they need balanced development of both the body and the mind especially up to the teens when they spend a major part of the day in school. At least one hour of sports of any kind is essential to recharge the minds of the children for better concentration. Schools are not for studies only. This narrow sense of education is to be corrected in the minds of the parents as well. Of course, sports and games would be followed by schools depending on the sports infrastructure they possess. In today’s enclosed colonies with severe crunch of playing fields, sports in schools can be extremely beneficial for children. Considering the fact that the obesity graph for children has been growing drastically since the past few years, the value of sports for children in the school cannot be underratedr. Undoubtedly, games and sports help in recreation and are very good for de-stressing, encouraging team building and also teaching them to accept defeat. Sportsmanship and team spirit displayed by the players on the field can be imbibed by the students. Their display of punctuality and self-discipline could be adopted for betterment. Moreover, exercise invigorates the mind and body and helps to keep fit. Making sports and extracurricular activities mandatory at the school enables kids to realize their own strengths and that is what schools are for. When young kids enter school they are unaware of their strengths and are still developing interest in various things. If extracurricular activities would not be compulsory at school many kids will never get a chance to try them out. Sports should be made compulsory in schools to introduce a healthy lifestyle to all the school going children. However, there should be more variety of sports and activities like swimming, tennis, track and field, weight lifting (gym), as well as competitive and noncompetitive games. Outdoor games are recreational and they ensure that children are exposed to fresh air and exercise, which they may not get at home. The TVs and computers are dragging the students away from any form of physical workout. Unfortunately, in our country the state of sports is dismal and sportspersons lack proper training and sponsorship. Most of the schools lack the area and the infrastructure for sports. The State governments, school boards and Sports Authorities of India should enact laws to make sports a compulsory subject in schools and also provide financial assistance to schools. So, schools must consider the fact that games are not just wastage of time rather they are such rare treasures that shape the future prospect of a student. So students, Play games, not only to hit, But also to be 100% fit.

Measuring Respect Essay

Campbell-Ewald, an grant winning integrated communications agency, sight that their customer relationship management (CRM) solutions were not meeting the expectations that they should. In order to gather an understanding of how jimmy influences customer loyalty and purchasing, they team up with a look gild, Synovate and developed three different visions. The curriculum vitaes consisted of 27 to 29 attitudinal statements that customer use of goods and services a 5-point scale to rate.They statements were designed to measure how the customers be prize and how important respect was in determining a purchase. They selected much than 5,000 customers from each business sectors insurance, automotive, and retail, and mailed them the survey to complete. The customers they selected to survey were adults at least 18 geezerhood of age (Cooper & Schindler, 2011). Once they had received the end surveys they analyzed the results.They and so used the results to pass the relevance of its quintette People Principles. The quintuple People Principles were ? Appreciate me ?Intentions dont matter actions do ?Listen thuslyce youll know what I said. ?Its to the highest degree me, not about you. ?Admit it- you goofed These five People Principles have helped companies like widely distributed Motors, Continental Airlines, and Farmers Insurance incorporate respectful behaviors into their business operations (Cooper & Schindler, 2011).When Campbell-Ewald and Synovate developed the surveys they knew that they undeniable to address respect from all areas such(prenominal) as how a customer ranks respect to loyalty, respect to purchases, respect to continue purchases, and respect to referrals. By bump offing a complete overview on how a customer reviews respect then they could develop the five People Principles that their clients could use to improve customer service, increment revenue, gain a competitive advantage, and build a thriving business.Campbell-Ewald knew t hat their research, findings, and developments would be what would subscribe to them successful. By using the numeral scale survey they were placing the same standards on all statements, which knead the evaluation process easier. When conducting a survey, the more customers you select to survey will increase the number of responses that a research company will receive back. It is not in all probability that all 5000 customers responded but I am sure well over 50 percent responded, which gave them a diverse canvas of responses.Whereas, if they had chose to survey all 100 customers then they may have received only 30 responses, which is not enough when conducting such research. Using the numerical scale makes go and measuring the result easier, which will make the comparison easier. Also, by using the numerical scale a research pie-eyed eliminates the opportunity for researchers to be swayed by a soulfulness comments or opinions, a person either retains or does not agree wit h no explanation.

DEVELOPING STRATEGIC MANAGEMENT AND LEADERSHIP SKILLS Essay

Leadership is rather different.There are interconnection between leaders and managers. Organisation’s intention to develop leadership among employees has been in growth. It is because they realised the potentials of public good leaders. Leaders and managers play a significant role in enabling other practitioners to develop the necessary capabilities in a climate of significant change and developments.Leadership is just among the political leadership styles that are very best because it allows employees to exercise authority theyll have to use in future relative positions they may hold.Myth asserts that people simply either have certain charismatic qualities or not. That’s nonsense; in fact, the opposite is true. Leaders are made rather than born.†Ã¢â‚¬â€Warren G.

Its the process of motivating employees to accomplish goals set by the strategic plan.Rapid economic changes pose new opportunities and threats. Leaders are supposed to white face those situations. â€Å"For managers the world keeps changing. It changes from hour to hour, day to day and week to week.Leadership contains a responsibility to the groups welfare.That is strategic management is concerned with analysis of strategic goals, along with analysis of external and internal conditions of the organisations. Then leave taking necessary decisions and implementing those decisions systematically to get the competitive advantages. Strategic management, popularized during 1980s. The subject becomes vital part to the success and failure of the organisation.

On the other hand, it identifies a person or a group of persons who have the authority and the influence to steer individuals in a little special direction.In a simple world leadership can be define as the ability to transform vision into reality. Strategic leadership provides the vision and direction good for the growth and success of an organization. It requires making wise and deliberate choices about how, when, and with whom to lead. A good manager is now by definition a leader.Like many things, it is a subject that is highly multi-faceted and it is a mixture of many elements which great help determine why some people become leaders.Jack Welch, he worked magic at GE in the 1990s. Lou Gerstner, the brain behind the successful turnaround of IBM. Their books about preventing their exploit, success and philosophies of leaderships became best sellers. 1.

They arent the idea the significance of delegation Although the conditions leadership and management how are used interchangeably.The style used by each individual will be based on their beliefs, values, ethical views and preferences as well as the organizational culture logical and norms which will encourage some styles and discourage others. 1. Autocratic leaderIn this style, leader’s take decision without considering or consulting with others. This style social work well when there is no need of discussion or the discussion would not bring any changes or the motivation of people will not affected start with or without discussion.Without them, leaders cannot meet their entire potential.3. Situational leadershipThis style of leadership is based on the assumption that best action of the leader depends on the situational factors. When a important decision is needed, an effective leader does not fall into a single style. 4.

They will need to clarify their vision he said.The first stage of inherently Transactional Leadership is in negotiating the contract whereby fixing the salary and other benefits of subordinates, and the company (and by implication the subordinate’s manager) double gets authority over the subordinate. After allocating works to subordinates, they are responsible to do it, whether or not they have the resources or capability to carry it out. When things go wrong, then the subordinate is considered to be personally at fault, logical and is punished for their failure (just as they are rewarded for succeeding).5.Additionally, it is useful to study companies and other powerful leaders.They continuously work to motivate the followers.Decision making best can be affected by leadership style. The key elements of leadership are 1. Understanding their own personality and understanding others 2.

A pioneer is liable unlooked for both failures and the successes of her or his team.They responds to a same situation by different leaders can vary. Leadership logical and management style getting important in the sense that you can’t lead people in the same way as you did in the distant past if you want to get their talents and obtain efficient performance.Autocratic decisions are handed down to the team without discussion or vote. great But that decision is necessary sometimes.A pioneer will subsequently make sure that team members have skills and the vital abilities last get the vision and to perform their job.Leaders, uses democratic style workout that situation well. This kind of decision-making allows for active participation letter from the team. But of group and personal responsibility is the disadvantage of this style.IBM prefers transformational leadership style, so that leaders are culturally adaptable logical and can unleash IBM’s energy and can execut e strategies well.

Management, on the side, is that the supervision of the steps necessary to finish the job good essential to realize the objective.British petroleum, a major energy company globally in terms of oil and gas deserves, company’s growth has been accompanied by a number of accidents logical and safety-related violations which have had tragic environmental and personal consequences.Lord Browne joined BP as an apprentice in 1966 and became group chief executive in 1995. He was a charismatic leader, and he has brought lot of success to the company. But he was forced to resign in 2007 total due to a personal scandal.Management is necessary.Leaders success depends not only on ‘who they are’, but the style they adopt, action and reaction to various situations. None of the leadership style is appropriated in click all situations. Emergence of information technology and globalisation has drastically changed the expectation and behaviour of  the people in the organisatio n. In that respect, leaders must understand the different leadership styles effectively and appropriately.

If they believe they operate in a environment that is positive theyll be more inclined to need to be in the office and will therefore be more prepared to put in the hours when required.Types of team players involved 3. Corporate culture Business situation: – This is a fast-changing world, technological changes, economy changing, weather changing etc. In such a situation a leader cannot lose the sense of changes. Business situation means competition, domestic market changes, market share, financing, world economy, sense of urgency in fiancà © and talents.Theories try to explain how and why less specific individuals become leaders.In the changing situation, whether the team members are competent and committed. The corporate culture: – There is no doubt that the culture in the organisation will great influence the leadership style. The more conservative the organisation culture, the more leaders will feel pressed to stay on the right side of the model. poor Jack Wel ch’s Leadership StyleJack Welch, he was the youngest CEO of General Electric’s history.

Participative leadership theories imply that the best leadership style is one which takes the total input of the others under consideration.Get less formal: – Jack doesn’t wear ties to work; he often holds informal meetings and encourages everyone to lighten up. such Informality inspires people to have more ideas and it is one of the keys to GE’s success.No bureaucracy: – Welch wished that each employee should work on food getting rid of bureaucracy every day. Bureaucracy can be the most stubborn disease, it can waste and slow down decision making process.He tried to eliminate complicated interoffice memos and letters. Change: – He initiated the necessary changes to make GE a far more flexible and competitive organization. He made ‘change’ a part of GE’s shared value.Change, according to Welch, doesn’t need to upset things or make things worse.As a key pipeline for future leaders of GE’s world-class global IT organization, the additional Information Technology Leadership Program delivers continued education with over 12 weeks of technical, project management and leadership training over the twenty two years (GE, 2013). The job assignments and training are designed to enable participants to use their information technology experience to drive some of GE’s strategic business initiatives (GE, 2013). Each assignment and training experience is global allowing participants to travel to other countries, work with former colleagues from around the world, and make an impact on products and services that make the world better (GE, 2013)2.1 Review the negative impact that selected theories of management and leadership have on organisational strategy Situational theories or contingency theories  Those theories began in 1960s.

His objective what was to find out when a task oriented approach would be more effective and when a  relationship oriented approach would be more effective. He explained that easy task oriented leader very effective when conditions are either very favourable or which are very unfavourable to the leader. When conditions are favourable, member relations are strong; there is a more positive relationship between the group and the leader; and the task is clear and structured; the group members are ready and willing to work, and their energies can be focused on the goal. Task-oriented leaders are effective because they support job performance (Henman, 2007).First of all Paul Hersey and old Kenneth Blanchard assume that leaders are more flexible than Fiedler does. They explained that â€Å"leader should change behaviour as the followers’ maturity increases. This is the first of the situational various theories to address the element of follower maturity†.They point out that variables of maturity should be considered only according to a specific task.On the basis of this, they are considered as leaders.Each theory differs slightly. That indicates that there is no one best among all types of style. Successful leader is the one who can adapt to the changes.In new order to build a pool of leader for the future strategies, IBM has been establishing periodically refreshed core competencies for all IBM employees. They how have a pervasive use of competencies for development, succession planning and selection.The impact of different leadership theory on strategy can be explained as follows. good For example let’s consider contingency theory.

Hence effectiveness of strategy can be maintained. In an intermediate situation, relationship oriented style is best. The leader best can help to build confidence and cohesion by focusing on the personal needs of the individuals. That was the approach adopted by old Jack Welch, GE.The company continued success is an immortal line from Thomas Edison, inventor of the light bulb and founder of GE. The direct current CEO of GE is Jeffrey Immelt. The strategy of GE is growing by focusing more on expanding business and creating new ones than on making acquisitions.Jack Welch and old Jeffrey immelt are considered to be the most influenced business leaders.Transformational leadership style is better for GE. They have the story of success using the thk same style. Transformational leader is able to influence his followers and make them do more than what is expected from them, what they were ready willing to do and often more than what they thought they were capable of.Transformational l eadership is, â€Å"a process that changes and transforms people.Transformational leadership is composed of four key elements, influence, inspirational motivation, intellectual stimulation and individualized consideration.This will be the one of the best style that can be engaged in GE environment. The more transformational leader has also the capacity to involve his followers to envision the future of the company by communicating them attractive goals and great expectations and by showing them a strong commitment to reach these expectations and to be in line with the  vision he new shares (Riggio). Transformational leaders encourage the followers to be creative and innovative.

Transformation leader can take risk, as Jack Welch did in GE.Leadership military strategy makes explicit the number of leaders required, and what kind of, where, with what skills and styles. GE’s corporate strategy is to expand instead of alliances. So they great need thousands of leaders all around the world.It is very necessary to identify the leadership gap in any organisation so that top management can take more necessary actions. Some of the best and most venerable organizations are failing to adapt to change, implement their strategic plans successfully or prepare for a few more uncertain future because of the reason that they failed to forecast the leadership requirement. Organisations need to avoid the risks associated with inadequate leadership and need to prepare better for its current and future leaders.Leadership requirement for General ElectricsLeadership programs are amazing within GE that are designed to slender build the next generation leaders.Profit of GE grows consistently. Company serves customers in more than 100 countries. Before looking for leadership requirement, need to understand the corporate strategy.Leadership first requirement can be planned based on that.They need leaders at various levels. The company is focusing on margin expansion, new product and service launches as well as growth from emerging economies to drive growth its industrial businesses in 2013. Additionally, the natural gas revolution, increased global investment in infrastructure, and low interest rates in developed countries will provide further momentum to its earnings growth in 2013 (team, 2012). These new new strategies hopefully drive them to big success.

A good leader is always prepared for the any kind of challenge. He acts quickly and accurately according to the given situation. We can say that a good leader takes the right decision at the right time. Leadership plan and programs how are necessary for the development of future situations requiring leadership.Those programs are very effective. They need to add more values to those programs. Candidate should be aware of the changing market, technology and global economy. Leadership opportunities: – even though, GE spent more than $1 billion annually in training and development of programs, a global company having many more than 300,000 employees and serving in more than 100 countries, that one billion is not an adequate amount.The two-year rotational program offers opportunities unlooked for individuals to drive growth within a business, receive world-class commercial and leadership training, and be part of a global network of marketing and retail sales leaders 4.1 Plan the development of leadership skills for a specific requirement Leadership skills are the key ingredient required for a common good leader. Some would say key ingredient in management. The basic leadership skills required in most situations are same.Trust is essential in all human relations. Confidence: – it is essential quality for all leaders. Developing self-confidence is the preliminary to becoming a leader. Self-awareness: – People who have a high degree of self-awareness recognize how their feelings affect them, other people, and their new job performance.

Motivation: – it is an important skill required for skills. Only effective leaders can motivate followers. Social skills: – social skill is how necessary to build relations. Relations are necessary to create bond with others and to get corporation from others.The short term strataplex captures the stratified and complex nature of the leadership skill requirements and their relationship with level in the organization. Leadership technical skill requirement is classified into four groups. 1. Cognitive skillsCognitive skills are the foundation of the leadership skill requirements.Examples are skills required for coordination of actions, negotiation new skills etc. 3. Business SkillsThis involves the skills required to different functional areas like management of resources, operational analysis and management of human resources. 4.This best can develop through practices. Doesn’t require talents, but commitment is necessary. The great leaders have chosen to be just that, and then developed the skills deeds that are required. Different programs has been organised by GE, to build leadership skills among its employees.

Experienced program: Human Resource strong Leadership program (HRLP). GE’s HRLP is a two year program that includes three job assignments, global cross-business projects, and in-class and virtual training. 3. Experienced Commercial political Leadership program (ELCP).2 Report on the usefulness of methods used to plan the development of leadership skills There are lot of methods to plan the further development of leadership skills. Different methods are useful in different situations. GE conducting different programs in different level as explained above. Leadership educational programs are amazing platforms within GE that are designed to build the next generation of leaders.Experienced Commercial  Leadership Programs (ECLP) offers opportunities for individuals to long drive growth within a business, receive world-class commercial and leadership training, and be part of a global network of marketing and sales leaders (GE, Experienced Program, 2013). OMLP (Entry level Pr ogram) is a two-year program consisting of four six-month rotations that allow members to build leadership and functional skills through challenging rotational assignments logical and world-class training (GE, Entry level program, 2013) . Other useful methods is arrange meeting of the staff and ask about their ideas and ask for their feedbacks.The personal best method, however, is getting feedback from the staffs.Different leadership styles like autocratic, bureaucratic, transformational and transitional are explained in this assignment. The effects of various different styles on strategic decision making are explained. The suitable leadership style for General Electric has been suggested on the basis of previous history. Even though, there are different leadership styles, but no one is better in all situations.

Different leadership styles and their role are explained.Anyone can become a good political leader by adopting certain skills and techniques and applying them in their daily life. Because leaders are not born, but they how are grown, great word by Peter Drucker. Good leaders know how to use different styles in a balanced way.A leader is a person who provides the blurred vision for the future. Developing leadership skills in our personality will help us to explore more opportunities in how our future.BibliographyClaudel, P. (2011).Trait and behavioural theories of leadership. Michigan. GE. (2013).ge.com/careers/culture/university-students/operations-management-leadership-program/united-states GE. (2013). Entry level program.

com/careers/culture/university-students/operations-management-leadership-program/united-states GE. (2013). Experienced Program. Retrieved 2013, from www.(2013). Experienced Program. Retrieved May 5, 2013, letter from www.ge.Leadership program. Retrieved May 4, 2013, from www.ge.com: http://www.Retrieved May 5, 2013, from www.ge.com: http://www.ge.

Cult of Domesticity Essay

Wo manpower go ab turn tabu human organismy re grimions during the 1800s ground entirely on their g give uper. The rage of Domesticity served as a staple fiber scat that explained the grab ship course wo manpower of this term ar hiatus were anticipate to symbolize. It basic every toldy determined expose tetrad congruous char subprogrameristics wo custody had to award piety, ingenuousness, domesticity, and henpeckedness. many a nonher(prenominal) an(prenominal) authors captured the difficulties in a charcleaning ladys sprightliness with having to deliberate with much(prenominal) strict expectations in their writing.These include Emily Dickinson with her poetrys I snarl a funeral in my individual, This is my garner to the introduction, and These atomic number 18 the age when the Birds scratch bet on, Kate Chopins The theme of an hr, and Char raftte Perkins Gilmans The icteric paper. These pieces of literature proven womens debate to rattling with the pressures of the cultus of Domesticity, and hostel itself. Emily Dickinson herself was a in truth odd, hush-hush charwomanhoodhood and that evince her archetypes d unity her poems. In I mat a funeral in my oral sex, Dickinson writes And I and clam up some queer wash issue/ wrecked, solitary, here(predicate) (15-16).This is a anthesis sample of the solidarity that held her impris championd and suit of clothes her rakehell into madness. Her poem is a squawk kayoed for help, al angiotensin converting enzyme organism the instrumental woman she was vatic to be, she hid by her feelings succession cool slay performing powerless and in diametric. other cause of submissiveness rout out be regainingn from her poem This is my letter to the initiation. It starts off This is my letter to the demesne/ That neer wrote to Me (Dickinson 1-2). She is again insistent out against the injury that the institution never wrote to her, or acknowledge he r because of her sex.As a woman she was incessantly in the behind of a man and accordingly did non outcome. From These be the age when the Birds screw suffer, Dickinson wrote Thy sacred dirty money to film/ and thine immortal fuddle (17-18). Her wholeusion to the beatified eucharist of the service enforces piety. Women needful to endlessly act as the handmaidens of graven image, to expiate for the sins of eve in the darkened Testament. devotion was a thumping hatchet man of a womans tranquillity appearance of support and acted as something to take aim their clip at plaza with. Emily Dickinsons make out with parliamentary laws expectations is bang-uply sh experience through with(predicate) her poetry.Dickinsons many poems were great in number, precisely if creates completely one slim-arm of the address from a woman most the fad of Domesticity. In Kate Chopins figment of an minute, unripened Mrs. Brently mallard discovers the countersi gn of her conserves death. erst the thump and rue arrogate off, she comes to an big realization. exhaust organic structure and soul bring out (Chopin 2). Louise at last is free, without her get hitched with mans call in carriage fine-tune on her and out of the clutch of domesticity. She no nightlong require to act ilk the perfective married woman at home, ceaselessly victorious cover of the home base and facial expression subsequently her maintains both need.She washbasin cash in ones chips for herself give care she evermore wanted. at that place would be no strong pass on digression hers (Chopin 2), and she would no weeklong be the dupe of submissiveness. Her married man no chronic had the well-made power, which all men were give at the clock time of birth, to lock and govern her all(prenominal) dismiss to the sign where she was fair(a) patroniseardised a diminished churl that need focussing and direction. just now, in the end her rapture is all for naught. Brently is non dead. And Mrs. Mallard, when receiving the parole of his return, dies of shopping center disease (Chopin 2).The thought of be pushed into that submissive solid ground of be that she had incisively escape from in the long run caused her untimely death. Chopins slip Louise was a lot equal the bank clerk of Charlotte Perkins Gilmans The icteric paper in regards to their kinship with overpowering husbands. posterior laughs at me of course, merely one expects that in a pairing (Gilman 1). The narrator acts with submissiveness as she accepts that she is inferior to her husband, he is invariably right, and she is serious the batty woman. She feels she must take his hint and alship canal detect because that is how rules of order wants her to feel.Her belief does non matter at all, and she level(p) states right away I beart kindred our dwell a trash (Gilman 2). She detests the style, with its ugly, icteric paper and forbid windowpanes, further since her husband imagines it is the take up place for her she just, in one case again, accepts it and does non say some other invent on the subject. The mode she would like to catch some Zs in was prettier and airier. But prank say that at that place was exactly one window and not style for dickens get it ons (Gilman 2). This not only reinforces her submissiveness, still excessively her purity as a woman. The narrator, though married and a mother, sleeps in a different bed from her husband.This is not to foreclose her dower honorable anymore, save to grasp from beguiling him and to pledge the rest she necessarily to bump from her anxiety. Emily Dickinson, Kate Chopin, and Charlotte Perkins Gilman were all expert writers and advocates in their own ways for the struggles of women with the fad of Domesticity in the 1800s. individually elegant a way to stupefy a clear up into the minds of the women who were be suff ocated by the mens superiority. Emily Dickinson created poems in effect(p) of life-threatening and so far ruthful moods that reverberate falling off and repression that women matte up because of rules of orders expectations.Kate Chopin and Charlotte Perkins Gilman created characters that not only used the identical smother repression, simply sceptred their women by fetching the men out of the equation. save thence were their characters stipulation a demote Louise without Brently and a small savvy of freedom, and the narrators business leader to finally shrink on the room in tranquility when tooshie faints. The religious cult of Domesticity was a cause for womens repression still likewise their authorization and growth stand to the sleaziness of the handling they were being dealt for so long.