Fostering a Learning Organisation for Small Community Tabloid Essay

Fostering a Learning Organisation for Small Community Tabloid - Essay Example A new management was installed to carry out company restructure. The takeover management was resolute to achieve a bit more than company survival but to be a source of insight through business leadership. A first concern was whether the paper made a connection with the community, and an organizational assessment was conducted. The appraisal should determine the possibility of a radical turnaround, directing financial sustainability and professional management. Sometime in the 1990s, the newspaper weekly was formed through the convictions of two brothers who were once newspaper boys roaming the city. These days, they are men of political ambitions, and the paper advocates to shape collective expression. The company had undergone a rough evolution typical of small organizations, survived a series of turnovers, low liquidity; high debt and structure transitions from corporate to proprietorship, to the foundation, led activities. From the ownership end, there seemed a constant lack of commitment and a few notable failures. Small organizations form the backbone of the economy. Of a total of 811,592 business organizations, 61,762 are recognized as small enterprises and 743,949 as micro-enterprises. While the segment employs 69.9%, the rather huge amount of resource input equals an economic value of only 32% of GNP. Poor productivity arises out of the lack of business introspect and foresight, insufficient use of technology and poor capital formation. Of the recent four years, the community tabloid operated on a funding of 50 thousand monthly, and a three-term provincial Governor was its principal funder. The medium made up eight pages and was circulated within provincial borders, having a population size of about 320 thousand. Company revenues listed 570,274 covering seven months, with the portion of it uncollected or ‘arranged’ comprising 21%.

Phase 3 Individual Project Essay Example | Topics and Well Written Essays - 750 words - 1

Phase 3 Individual Project - Essay Example The addict exhibits some changes in sleep and appetite patterns, with a loss in weight (Henderson, 2012). The individual deteriorates in physical appearance, and he exhibits a foul body odour. By studying their behavioral attitudes, an addict’s attendance and performance in academic affairs or employment significantly drops. He engages in suspicious behaviors, and has unexplained need for money. He portrays some violent behaviors, and has a sudden change of friends. Psychologically, an addict has a change in attitude and personality. He exhibits tendencies of outbursts of anger, and unnecessary mood swings. He lacks motivation, and is always anxious and fearful. Specifically, the following are the warning systems that a person is abusing marijuana. The individual has some red and glassy eyes. He exhibits some characteristics of unnecessary laughter, which is followed by sleep. A marijuana abuser losses interest, lacks motivation, and experiences some elements of weight loss. People abusing depressant drugs are always sleepy, and they do not have a clear sense of judgment. They are slurred in their speech, and clumsy. Those who abuse Heroin show some signs of contracted pupils, and loss of appetite. They vomit, sweat and cough a lot, with some signs of needle marks. There are numerous symptoms of drug abuse, and just like the warning signs of drug abuse, the symptoms of drug abuse vary. There are also some general symptoms of drug abuse, which are reflected on anyone using these drugs (Pagliaro and Pagliaro, 2012). The general symptoms of a person using drugs are, a change in behavior, for instance of a person was characterized by a sense of calmness, he starts to exhibit some elements of violence. The individual portrays some unexplainable mood swings, with unstable emotional conditions. That is at one time he is jovial, the suddenly he becomes gloomy. He gets unconcerned

Introduction To Tourism In Italy Tourism Essay

Introduction To Tourism In Italy Tourism Essay Italy came into existence in the 9th century BC with Rome as powerful capital. Initially it was consist of Oscan, Umbrains and Latin. It was a huge hub of science, social science and arts. Italy initially was given by Greek settlers. In 2009, the population of Italy has crossed the bar of 60 million. It is the fourth largest populous country in the Europe. And it is the 23rd populous country in world. As far as population density is concerned it has almost 200 persons living in the every square kilometer of Italy. If we go on geographical side then its area is around 301,338 square kilometer. It is divided into 20 administrative regions that includes Abruzzi, Calabria, Campania, Emilia-Remagna, Liguria, Lombardia, Marche, Molise, Piemonte, Puglia, Sardegna, Toscana, Trentino-Alto Adige, Umbria, Giulia, Lazio,Valle dAosta, Veneto, Sicilia, Friuli-Venezia and Basilicata. If we come across the birth rate then it is around 9.78 births per second in 1000 people which is comparatively large History Italy has always been popular amongst tourists. People have been visting it for ages but first visit by tourist can be cited as the aristocrats during the Grand Tour. This started in the late 17th century and kept on growing in the 18th century. Rome was especially popular among early tourists due to its reputation of being the capital of powerful and influential Roman Empire. The city was a major attraction and thousand of tourists visited the city every year. People came from Mediterranean, Northern Africa, mainland Great Britain and part of Middle East. Country was also popular as a trading site and traders and merchants came to Italy from several different parts of the world. Italy can be geographically segregated as follows: Northwest Italy This city is famous for the historic cities such as Turin, which is often known as the manufacturing capital of Italy. City of Milan is also situated here. Milan is famous all over the world for being the fashion and business capital of Italy. This part of Italy also includes the important port of Genoa . Northeast Italy This part is also popular among tourists and has many attractive tourists destinations such as cities of Venice, Verona, Vicenza, Padua, Trento,, Bolzano, Ferrara, Piacenza and a few others. It also boasts of several mountain ranges such as Dolomites, the Carnic and Julian Alps and very popular ski resorts like Cortina dAmpezzo and Madonna di Campiglio. Central Italy This area includes the major tourists attraction and is one of the most visited amongst others.It includes cities such as Florence ,known as the birthplace of the Italian Renaissance and also cities with rich cultural heritages such as Lucca are located here. Southern Italy Naples is the most popular tourist destination in this area. It also includes areas such as Amalfi Coast and Ravello,Apulia and the beaches and sights of Calabria.Though this part of Italy is not that popular as a tourist destination but agritourism is changing the face of tourism rapidly and it is increasingly becoming popular. Sicily This is the largest island in the country and a very popular island amongst tourists. It is famous for its archaeology,seascape and Sicilian cuisine. Sardinia These are large islands containing several popular tourist attractions such as beaches and archaeological ruins. Tourism Destination of Italy Since we are more focused on tourist side then certainly it becomes important to us to include the largest populous cities of Italy which are Rome, Milan, Naples, Turin, Palermo and Genoa. Among other major Italian cities the most populated having more than 250,000 inhabitants are Bologna, Florence, Bari, Catania, Venice and Verona. The national language of Italy is Italian but other regional languages are also spoken on various degrees. We will have different climate from south to north in Italy. We can expect very cold winters and very hot summer with very harsh climate during may. Now there is one more reason why Italy is so famous just because of its famous cuisine like thin and crispy Neapolitan pizza and Sicilian pizza. It is simple and evenly distributed in four to eight integrands. In Italy we use Euro that is equal to 1 US Dollar. In terms of Dinar 1 Euro= 0.33 Kuwait Dinar. Italy has a very higher degree of infrastructure and it is well connected by expressways, national highways, airports and seaports. Overall in Italy we have 136 International Airport and railway system is spread in about 20,000 kilo meters. Virtually all the cities and towns are connected by buses and taxis which moves round the clock. Italy has many charming and unusual towns and historic moments that can be easily tapped in Italy. Italy is one of the modern cities of Europe and it is having secular government. Today nearly one fifth of the population of Italy professes to be either Atheists or Agnostics, while much of the remainder of people in Italy who do profess any religion. Italians are warm, welcoming people who love to relax, celebrate and socialize with family and friends. They usually find reasons for celebrations and relaxation. They have passion for talking and eating. Italians like to socialize outside and they also believe in small gathering. Now a day, in Italy a new emerging business trend is tourism that is having a turnover of around 80 million dollars per year. Italy is the fifth most popular tourist destination of the world .It averages about 46.1 million tourists every year.It is only behind France, USA, China, and Spain in terms of popularity among tourists.Italy is well known for its richness in art, cuisine , history , fashion and culture.Its geography contains long and beautiful coastline and beaches ,huge mountains and monuments. Tourism is a huge contributor in GDP of Italy .It is also one of its fastest growing industrial sector whose profit is in the range of $43 billion. Tourism organizational structure Tourism has become a great economic factor in the growth of a country. It has become all the more important since the exponential rise in leisure mobility. Cultural heritage has become pivotal for the tourists .Museums, churches, historical landscapes, urban parks, and exhibitions attract many visitors and historic-cultural amenities have seen a large wave of tourists. While this boom in the growth of tourists has been a positive impact on the local economy, such mass tourism also brings certain negative elements such as congestion, poor quality of life and local identity crisis. This tourism dilemma is more conspicuous in cities with rich cultural past such Naples etc. Violent crime rates are low in Italy compared to other European countries.Tourists need to be a little careful and use common sense and they should not encounter personal safety risks even in the less affluent neighborhoods of the large cities . There are four types of police forces in Italy:Polizia di Stato, Carabinieri, Guardia di Finanza, Polizia municipale. Their style of dressing varies among the cities but they are easy to spot due to their uniform and marked cars The operating sectors conducting business at the destinations With the population of more than 60 million, millions of tourists visit Italy every year to spend their holidays, enjoy the beaches and the see the sights like leaning tower of Pisa and also to get taste of an Italian lifestyle. As per the Foreign affairs ministry of Italy, this industry explicates more than half of the Italian GDP, also has impact on the employment and development or construction industry. Major attractions: The northwest Italy region, it consists of Italian Riviera, the Portofino and the Cinque Terra. These are the major historic cities of the Italy, the Turin is also called the manufacturing unite of Italy also resides in this part. This part also includes Milan, which is the famous business and fashion destination of the world. The other major attractions include landscapes of Lake Como area. The other major destinations include the Lazio and the Abruzzo city of central Italy. The Apulia and the Calabria city in southern Italy and the Sicily and the Sardinia Island around the southern Italy. Business Destinations The major destination of Italy is Milan, also called the fashion and business destination of the world. The other major business destination is Turin, which is the also known as the manufacturing city of Italy. Business Travel There all types of business travel are present in Italy, you can reach Italy through air, and all major flights come to Italy. You can choose variety of services offered by the airlines companies as per the business. There is also train route offered by inter-countries of Europe. So there of travel opportunities present to reach Italy. Lodes/Accommodations All the major international brand restaurants and hotels are present in the major touristà ¢Ã¢â€š ¬Ã¢â€ž ¢s destinations. You will find all types of accommodations like luxurious hotels, rented apartments and lodes. All kinds of accommodations are present as per the financial need. The Italian people are also known for its hospitality so ample opportunities of accommodation available at major tourist spots. Future for the destinations and the benefits to each community There is huge impact of tourism in the GDP of the Italy, as per the Ministry of Foreign Affairs half of the GDP of Italy is comes from tourism industry. The impacts of tourism on various sectors are given below: The tourism industry of Italy has a lot of impact on the educating the peoples as these provide likelihood to lot of peoples in the form of tour operators. So tourism also plays an important role in educating local people to get advantage from this industry. Due the tourism there is lot of developments happening day by day in the real estate, to get all modern equipmentà ¢Ã¢â€š ¬Ã¢â€ž ¢s available for the tourists like world class restaurants and accommodations. Tourism has also created ample employment opportunities for the people residing near the major tourist destinations like in the form of guides, hospitality and etc. So in the near future due to major developments and role of government in protecting the historic buildings of the country would lead to further development of tourism industry. So it is going to reach bigger height in the near future. Problems Created by Customers/Tourists in Italy Being one of most desired tourist destinations in the world, Italy has to face a number of problems related to the tourism. Tourism is not always favorable when various other aspects of it, is also included. There are some significant problems which emerge due to the tourism. Mentioned below, are some of major problems at different tourist destinations of Italy, caused by he customers and tourists: Problem of vandalism and over-crowding in Rome Rome is famous for its rich architectural heritage. But due increased tourism the problem of vandalism has increased. Some of important and beautiful monuments are tampered and disfigured by some notorious tourists. Rome being the capital of Italy welcomes a huge number of tourists every year. The major problem faced by Rome is over-crowding. There places have become very crowded which has also resulted in the problem of heavy traffic. Problem of pollution in Venice The city of Venice faces lots of problems due to the excessive tourism. The flooding of the canals and lagoons with the polluted water is an alarming problem. Due to increased number people, sewage system is severely affected, with in turn pollutes the canals and lagoons. The tourists who come to attend concerts or expos cause heavy littering. Increased number of vehicles results in parking problem. Problem of inflated prices in Sicily Famous for its beautiful countryside and well preserved towns Sicily is affected economically by the increasing tourism. The prices of basic commodities and products have increased due to external influence which is a negative outcome for local residents and students unrelated to tourism business. Increase in the land pollution and congestion of narrow roads are some other problem created by the tourists. Problem of increased wastes in Naples The incoming tourists produce a lot of additional waste which has increased the environmental pollution in Naples. Increased garbage, polluted air and water bodies are some problem aroused by tourists. Solutions to the Problems at Tourist Destinations Tourism industry is an important contributor to the GDP of Italy. The problems caused by the tourists must be dealt with a proper manner without any negative impact on tourism. Mentioned below, are some of the solutions to the highlighted problems mentioned above: Problem of vandalism Solution: Installing close circuit cameras near the monuments to catch perpetrators, increasing number of guards to secure the area, making more severe laws regarding vandalism. Problem to overcrowding and traffic Solution: Put time restrictions on the tourists from outside countries for entrance in major cities like Rome, Venice, and Naples. Use of public transportation should be made mandatory for the tourists. The private transportation vehicle must only be issued in group to decrease the number of vehicles on road. Problem of heavy littering Solution: Ban the use of any substance that causes littering, inside a concert or expo. Create proper garbage collecting site near centers of concerts and expos. Increase fine for littering. Appoint extra man power to stop such notorious tourists. Problem of pollution of water bodies Solution: Improvement of sewage system of major cities, structuring it to handle the sewage generated by the population double the size. Create accommodation for the tourists at the edge of the cities. Create sewage treatment plants large enough to handle increased inflow of sewage. Summary Italy has a rich cultural heritage and it is a heaven for the tourists who love art. The beautiful mountains, lakes and landscapes make it a perfect place for the tourists to spend their vacations. The accommodation facilities are very good and affordable. The transportation system is favorable for the tourists, connecting all the major tourist destinations together. The crime rates are low which makes it a safer place for the tourists. The Grand Tour Italy is a very nice facility which allows tourists to visit and enjoy popular destination of Italy in a cost effective way. The cultural and political environment is favorable to the tourists from different countries all over the world. The flourishing tourism has made Italy to pay some external cost too. The residents are fleeing away from the island due to excessive inflow of tourist. The tourism industry has also replaced some small but significant economic sectors. Conclusion Italy is among the top tourist destinations of the world and the tourism industry is an important part of nationà ¢Ã¢â€š ¬Ã¢â€ž ¢s economy. The recent economic crisis has indeed slowed down the inflow of tourist, but the tourism industry is still flourishing in Italy. It has made a good recovery from the recent worldwide economic slowdown. Italy also faces the problem of excessive tourism, which has made some negative impacts. The major cities of Italy have been facing the problem of overcrowding and the pollution of all sorts. The problem of heavy traffic, congestion of urban areas, and increase in amount of wastes is rising at an alarming rate. The historical monuments and places are being highly exploited, which can lead to their degradation in coming years. The cultural influence by the outside tourists has diluted the culture of the region and the history is being distorted. But the tourism department of Italy has gone to great lengths to facilitate its tourists. They are disco vering new historical places for the art loving tourists. Although they are among the best in the world, they still need to make some changes and take some innovative steps for the sustainable development of tourism industry. Recommendation Apart from giving a boost to the economy, tourism industry of Italy has also had some negative impact. This study has highlighted some significant setbacks of excessive tourism. The government should create a proper channel to pool back the profit generated form tourism. The funding for the maintenance of important monuments must be increased. Some of structures are in fragile condition which needs special care. The inflow of tourists must be kept in check to minimize the problem of congestion and overcrowding in major cities. The tourists can be provided with an e-card to enter major tourist destination and should be charged for the same. This way the government can electronically monitor and control the flow of tourists. Through the use of latest information communication technology tools, the tourism department can create a central base for handling all the tourism activities. The development of a central base to guide the tourists and provide them help through phones and computer s can prove to be very beneficial for the Italian tourism department. Comparison between Italy and Spain The Spaniards and Italians peoples can be said as culturally similar countries, their way of approaching and greeting each other is also very similar. But both countries have lot of differences in terms of political, economic and historical we will compare both these countries in these grounds. The Spain is a political entity since form centuries may be starting of 1400 century and it had a well-established colonial empire. The Italy has got just republic and was not a colonial empire. Due to this Spaniards are having senses of Solemnity as compared to Italians on this ground. So they are probably more self-control as compared to Italians. From economic point of view both Spain and Italy are always associated with struggling investment conditions sometimes even threat of having bankrupt. On comparison Italian economy is stronger and prosperous than Spainà ¢Ã¢â€š ¬Ã¢â€ž ¢s economy. In terms of tourism industry, it is only relevant income generating business activity of Spain. Tourism is also a major portion of GDP for Italy but it have also major industries like fashion industry etc. which are major players. On the basis of tourists come, in Spain tourist are mainly came for spending vacations and holidays. But in Italy people mainly come to experience the lifestyle and architectures of the ancient monuments.

To Believe or Not to Believe, Modern Urban Legends Essay -- essays re

To Believe or Not To Believe Modern Urban Legends Many people have heard the tale of the dotty grandmother who tried to dry off her damp poodle by placing it in the microwave oven. The dog exploded, sad to say the least , and Grandma has never been quite the same since. The story is not true; it is an urban legend, circulating by word of mouth since the 1970s (Brunvand, 108). Urban legends are popular stories alleged to be true and transmitted from person to person by oral or written communication. Legends tend to arise spontaneously and are rarely traceable to a single point of origin. They spread primarily from individual to individual through various communication, and only in atypical cases through mass media or other institutional means. Every culture has its folktales, including modern America. However, instead of involving gods and goddesses or princes and princesses, modern society's legends involve "some guy my sister's best friend knows" or "someone who woke up in a motel room." They happened, supp osedly, to real people, usually recently, in a particular place. They touch the most sensitive nerves of human minds with ironic twists, gross-out shocks, and moral lessons learned the hard way. However, the most remarkable thing about these stories is that so many people believe them and pass them on. Why does an audience take the storyteller's word at face value, instead of recognizing it as an urban legend? The most obvious reasons as to why this happens are how the story is told to an individual, the relationship between the teller and the listener, and in the case of horror legends, the fear invoked through the moral of the story. There are many particular elements of an urban legend that play an enormous role in how it is interpreted by the public. They are usually characterized by a combination of humor, horror or a warning. The two types of urban legends are cautionary, usually having a moral to the story or a warning to stay "safe", and non-cautionary, which have no cautionary or moral element at all (Harris, 1). The details or 'beef' of these legends are the primary factors that make them so believable. A good example is the "Alligators in the Sewer" legend. The setting of this legend is usually a large city, in which a reptile-loving fanatic de... ... of a legend, and the details provide a vivid image for the mind to weave. Like numerous other cultures in history, the modern human is searching for answers to questions. However, these questions cannot be answered by the means that exist in the twenty-first century, so they return to the intellectual way of explaining events through their own perception, which are then created into stories and later evolve into legends and myths. Urban legends hold a significant place within the world's cultures, dating back to time beyond remembering, and are likely to be told and believed well into the future. References Brown, Yorick. The 500 Best Urban Legends Ever! New York City: I Books, 2003. Brunvard, Jan Harold. Too Good to Be True: The Colossal Book of Urban Legends. New York: W.W. Norton and Company, 2000. 180, 240-249. Harris, Tom. Howstuffworks 'How Urban Legends Work'. 2001. 1 Mar. 2004. . Roeper, Richard. Urban Legends: The Truth Behind All Those Deliciously Entertaining Myths That Are Absolutely, Positively, 100% Not True. New York City: Career P, 1999. 179-182.

My last farewell

Therefore, the government undertook large-scale reclamation to†¦ Premium Words Pages Major Problems Young Couples Face Major problems young couples face Many young couples rush to marry because they believe they're ready for the long-term commitment. Unfortunately, young couples are at a higher risk for divorce than couples who marry later in life. A large percentage of young married couples face more issues in the†¦ Premium Words Pages Major Problems in Stone Production Line Stone production line is mainly composed of vibrating feeder, Jaw crusher, Impact crusher, vibrating screen, electronic control and belt conveyors, etc.As the most common material and valuable non-renewable resources, the ore processed by the cry†¦ Premium Words Pages Inflation, Unemployment and Poverty: Still Major Problems of Pakistan Inflation, Unemployment and Poverty: Still Major Problems of Pakistan Ooze Suicide Forman Christian College University Since Pakistan came into being, it's going t hrough hard times. From newly born country to getting sixty four year old country, sometimes it has given sacrifice†¦Premiums Words Pages What Are the Major Problems with Regard to the Collection of Crime Statistics What re the major problems with regard to the collection of crime statistics? There are two main sources for published crime statistics; the British Crime Survey, a face to face factorization survey, covering experiences of crime in the previous twelve months, and police recorded crime which is†¦ Premiums Words Pages Major Problems in Europe During the Fourteenth Century In the fourteenth century, European states faced many major problems that are evident in the history of the entire continent.These problems drastically changed the culture, religion, economy, and land. Throughout the 14th century, Europeans faced overall catastrophes that changed the continent's†¦ Premium Words Pages Major Problems Faced by Indian Agriculture Major Problems Faced by Indian Agriculture The major problems confronting Indian agriculture are those of population pressure, small holdings, depleted soils, lack of modern technology and poor facilities for storage. (a) Population Pressure: India has a huge population of over one billion and it†¦Premiums Words Pages Major Problems in American History Transition Why Change Policy Now? Changing Influence Changing Direction Discussion of Individual Nation Case Studies 1 . Mexico 2. ) Kenya 3. ) India 4. ) Italy 5. ) China 6. ) The United States†¦ Premium's Words Pages China Non-Metallic Mining Solved Major Problems In the past two years, the two pillars of China's non-metallic mining industry, and non-metallic mineral products industry industry tax revenues showed a rapid, sustained and steady growth.At present, China's non-metallic mining has been basically established exploration, mining, processing, market†¦ Premium Words Jollied International Expansion JOLIET CASE ANALYSIS Summary Jollied, a fa st food chain, based in Philippines was blew to obtain a competitive advantage in its local market by keeping tight control over the operations and catering to the taste and appetite of the local people.With the success in the home country, the comma†¦ Premium Words Pages Major Issues and Problems at Nordstrom Major Issues and Problems at Nordstrom Nordstrom, though successful in pleasing their customers and provided superior customer service when compared to other industry players, it appeared that the company sacrificed the employees' satisfaction with their work. One of the major problems cited in the†¦

History of Rock and Roll

The History Of Rock And Roll By Seth Spence 1/22/2012 Rock and Roll music is a genre that has been around our lives since the early 1940’s and has evolved every decade since. From the beginning with the rise of Elvis Pressley, to The Beatles in the 1960’s, to artists of today like U2 and Metallic, rock and roll has had important aspects in every generation it has been involved in. Rock and roll was for and about adolescents. Its lyrics articulated teenage problems: school, cars, summer vacation, parents, and, most important, young love. Though rock and roll has had plenty of ups and downs with how it has adapted over the years, the influence it has had in our country and worldwide, and the controversy it has had to fight through at times. Rock music is a genre of music that came about in the late 1940s and early 1950s in the southern region of the United States. Rock music evolved from the combination of many other genres. Rock music includes elements of several black and white American music styles: black guitar-accompanied blues; black rhythm and blues, noted for saxophone solos; black and white gospel music; white country and western music; and the songs of white popular crooners and harmony groups With the migration of many African American’s to the United States in the early 1900’s meant the clash and transformation of each other’s music into a new style of music called Rock and Roll. As Rock and Roll came up in popularity the piano and saxophone was found to be the lead instrument, but as a few years past it was replaced by the guitar and use of the snare drum. From the beginning Rock and roll was destine to branch off into many types of rock. The first version was called â€Å"Rockability. † â€Å"The term ‘rockability’ is a portmanteau of rock and ‘hillbilly,’ the latter a reference to the country music that contributed strongly to the styles development. †(Kumar, Wikipedia) After that came a style called â€Å"Doo Wop,† this was popular in the 1950s. In 1955 Rock and Roll got its first national recognized album by Bill Haley and the Comets titled â€Å"Rock around the clock†. In the 1960s came the British invasion of rock with bands like The Beatles, as well as pop rock and blues rock. The 70’s brought along for the first time Christian rock and the start of the heavy metal rock like punk and metal. â€Å"Turning point in rock music occurred in the mid-1970s in the form of punk rock, which was a response to the stagnation of the genre and a nihilistic political statement. The music was filled with contempt for previous styles; its fast-tempoed songs, usually propelled by electric guitar, featured irreverant lyrics often obscured by the clangerous music†. ( Columbia Electronic Encyclopedia, University library) As the 90s and 2000s approached these genres of punk and metal brought new evolution of each with the introduction of post hardcore-emo to indie rock. â€Å"Also in the 90s the continuing popularity of older bands, such as the Grateful Dead and the Rolling Stones, bore witness to the enduring appeal of this form among both the young and the increasingly middle-aged. The appeal of older and past rock bands was also evident in the fanfare surrounding the opening (1995) of the Rock and Roll Hall of Fame in Cleveland, Ohio. †(Columbia Electronic Encyclopedia, University Library) Rock is always evolving into a new style of music so more and more styles of rock will emerge. With the rise of rock in the United States has brought the influence of rock into political views. Political expression in music has been seen all over the world though it has never been fully proven if audience relates their music to a political level. Music has had a big influence in protests, like anti’ war songs, and in pro-establishment ideas like national anthems, patriotic songs, and political campaigns. Many bands have been known to use some of their music to express political views such as U2s â€Å"Sunday Bloody Sunday,† which is a major anti-terrorism song, or the song â€Å"Pride,† which has become an international anthem for peace. â€Å"Rock has been credited with changing attitudes towards race by opening up African American culture to white audience the global spread of rock music has been interpreted as a form of cultural imperialism. (Kumar, Wikipedia) Rock and Roll came about when racial tensions were changing with the beginning of civil rights movements for desegregation. There are many people who say that rock and roll had a huge had in segregation by creating a new form of music that encourages racial cooperation and shared experiences. Not only has rock and roll had an influence in the Un ited States but has also had an influence on countries around the world. Rock and roll in the early 1960s had finally spread over seas and Great Britain was the first to jump into the rock scene with the quick uprising of The Beatles. It soon spread to Liverpool with The Searchers, and The Hollies from Manchester and of course The Rolling Stones from London. All these groups began combining US forms of music and infusing it with a high energy beat of their own. â€Å"An important transformation of rock occurred in 1965 at the Newport Folk Festival when Bob Dylan, noted as a composer and writer of poetic folk songs and songs of social protest like â€Å"Blowin' in the Wind,† appeared, playing electric guitar and backed by an electrified rock band. A synthesis of the folk revival and rock subsequently took place, with folk groups using rock arrangements and rock singers composing poetic lyrics for their songs†( Columbia Electronic Encyclopedia,university library). At the same time The Beatles were hitting the scene, rock and roll had migrated all the way to Japan. Many Japanese bands imitated The Beatles and other bands which in Japan were known as â€Å"Group Sound,† which was very popular in the 1960s. After the boom of Group Sounds there were several influential singer-song writers like Nobuyasu Okabayash and Wotaru Takada†(Kumar, Wikipedia) The 80s brought the inspiration to try alternative rock music which lead to many bands in the 1990s to achieve a great amount of commercial success. As with bands in the United States many of these bands especially in Europe like The Rolling Stones and The Beatles used songs to express their political views and encourage change in the world. As with many other genres, rock and roll was no different when it came to its musicians being controversial whether it be with drugs or subliminal messaging. Many rock musicians were known as hard living characters with their heavy use of drugs and alcohol. With rocks popularity and open promotion of recreational drug use made its youth believe it was acceptable to do. These hard core drug user claimed many talented musicians such as Elvis Pressley, Jimi Hendrix, Janis Joplin, and Jim Morrison. Along with drug use a sense of rebellion spread across the countries youth with its fast past beats and crazy lyrics, making our youth rebel against anything lawful. Rock and roll has also had to deal with the accusation of using subliminal messaging which is also known as â€Å"back masking. â€Å"During the 1970s, media reports raised a series of concerns of its impact on listeners, stating that satanic messages were calling its listeners to commit suicide, murder, abuse drugs, and engage in sex. † (Kumar, Wikipedia) The biggest known trial of subliminal messaging as against Judas Priest, as two young men in December of 1985 committed sui cide while drinking, smoking marijuana, and listening to Judas Priest all day. The song â€Å"Better by you, better than me,† was the plaintiff’s main focus for subliminal messaging. Unfortunately they could never fully prove that is sent a message to commit suicide and kept it where rock and roll artist could continue to be creative in writing their music. From the birth to rock and roll in the United States to its spread to other countries around the world rock and roll will forever be a part of our lives and have some kind of influence on us. Rock and roll also got to feel the other side of the hill with all the negative vibes that come with its type of music and something that makes people more connected to a genre when it goes through a period of adversity. Rock and roll music is only getting stronger and ever evolving and will always have a place in our hearts. References 1) http://en. wikipedia. org/wiki/Rock_music#Social_impact 2) http://en. wikipedia. org/wiki/Rock_music#Social_impact 3) http://en. wikipedia. org/wiki/Social_effects_of_rock_music 4) http://engridwhisenant. suite101. com/judas-priest-and-metal-on-trial-a49944 5) http://en. wikipedia. org/wiki/Rockabilly 6) Rock music. Columbia Electronic Encyclopedia, 6th Edition, 11/1/2011 7) Cloonan, Martin, The production of English rock and roll stardom in the 1950s.

Dr. Jekyll And Mr Hyde Essays - Novellas, Free Essays, Term Papers

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buy custom The Peasant’s War essay

buy custom The Peasant’s War essay Kreis (2002) explains that The Peasants War is one of the popular events that occurred in Europe in the 16th century. The revolt, popularly known as the German Peasants War happened in 1524-1525 consisting of a series of revolts concerning both economy and the religion. Its participation was crosscutting among the nobles, townsfolk s and the peasants. The peak of the conflict was in summer and spring of the year 1525 and concentrated in the now modern Germanys western, southern and central parts. Additionally, revolts were also experienced in neighboring areas of modern Austria, Switzerland and Alsace. Approximately 300, 000, peasants rebels took part and an estimate of 100, 000 died in what was seen today as the greatest and most widespread uprising to ever have been waged against oppression in early Europe before the 1789s French revolution. Komneno article titled The German peasant rebellion of 1525 is a very reliable resource that accounts for the revolt. Other than stating and explaining deeply what the peasants war is, it gives a comprehensive illustration to the reader on what actually happened and the underlying causes and consequences. Another article titled Germany Peasants War, 1524-1525 by Steven Kreis, talks about the same issue, just like its title suggests. Steven explores a brief preistory of the late 15th century and early 16th century and the early medieval state. He then describes the war itself by talking about what prompted the uprising and the consequences it brought along. He enlightens the reader how the war stated due to the local peasants refusal to pay tax and their writing of many articles to express their grievances. Steven also talks about the characteristics of the war and the legacy that was left thereafter. This essay will therefore explore the German peasants war in relation the two articles. They are as earlier introduced, the German peasants rebellion, 1525 by Komneno and Germany Peasants War, 1524-1525 by Steven Kreis. Both the writers have the same opinion on the peasants lives in early Germany. Komneno talks of the peasants as a group that was oppressed. There rights were violated by the landlords and the nobles. This is one of the reasons why the revolt started. I was due the denial of agrarian rights that reforms that were brought along due to Reformation forced the peasants to invoke divine law and demand their rights. On the same issue of oppression among the peasants, Steven observes they were burdened by heavy taxation to cater for the escalating costs of administration for early medieval state. This was due to warfare transition that forced both states and rulers to depend on expensive weaponss and private army instead of knights that were unpaid. Other areas that increased taxation on the peasants were the cannon technology and sons of rulers territories partitioning. They were denied liberty to pick pastors of their choice, the tithe that they were subjected to was also out of proportion and the inclosed common lands were taken away. The judicial system was also unfair and was inclined towards the lordship. Death penalty was also imposed on them among other forms of oppression they underwent, all of them that were listed in a program referred to as Twelve Articles of the Peasantry (Kreis, 2002). Most of the peasants lived in utter illiteracy. Their participation in functions that involved reading and writing was limited. This fact is well demonstrated by Martin Luthers translation of the Bible from German to English in 1522 and 1523. This augmented tension among them. Furthermore both articles talks about poverty that was entrenched in the peasants lives. Peasants were poor especially those who lived in Thuringia, Swabia and Franconia. Their livelihood was mainly depended on fishing and hunting. During the war, they lacked resources as compared to the lords army that they were fighting. They lacked good weapons to fight back and this was one of their major reasons why were defeated. Kreis, (2002) goes ahead to affirm that they weapon they used were often no more than formed hordes and pitchfork. Buy custom The Peasant’s War essay

An Evaluation on Target Corporation and Wal-Mart Stores

An in-depth comparison of two corporations: Target and Wal-Mart. This paper examines the large store discount general merchandise market through the comparison of Target Corporation and Wal-Mart Stores. The paper is packed with facts and statistic on the corporations investments, bank loans and markets. The papers author asks the question of which company is best to invest in and who is the better employer. This paper is written in outline format with a clear and direct method of presenting information. Table of Contents The Large-Store Discount General Merchandise Market Investment Decisions Lending Decisions Employer Overview Of Target Corporation and Wal-Mart Stores, Inc Investment Decisions Employment Appendix Bibliography Outline 1. The companies being analyzed are Target Corporation and Wal-Mart Stores, Inc. They are general merchandise retailers. They compete in the large-store general merchandise market, especially in the discount store segment and the US geographic market. 1.1. Target Corporations Store Brands in multiple formats are Target, Super Target, Mervyns, Marshall Fields, Target Direct and Target Visa. Target operates 1409 stores in 47 states in the United States and is currently the No.3 discount retailer in the US market. 1.2. Wal-Mart Stores, Inc has several Store Brands: Wal-Mart currently operates 2295 Wal-Mart Discount Stores; 1521 Supercenters; 564 Sams Clubs and 34 Neighbourhood Markets in 9 countries outside the US Argentina; Brazil; Canada; China; Germany; South Korea; Mexico; Puerto Rico; United Kingdom. Wal-Mart is today the worlds largest retailer (and company measured by revenue) and occupies the No.1 position in the US General Merchandise Retail Market.

Market feasasbility Research Paper Example | Topics and Well Written Essays - 500 words

Market feasasbility - Research Paper Example Some of these services are specific to a purpose, such as marketing (Forward Marketing Group) and financing the business operations and employee programs (American Business Advisors). There are a few companies (Start-up Smart and Make-It-Fly) listed that are similar to our business plan, which is to help entrepreneurs gain access to resources and guide them through the process of starting their own company. By analyzing the business consultant market in Denver, I have discovered that there are certain needs that the entrepreneurs require which are not facilitated by the above mentioned companies. For instance, if an entrepreneur wishes to obtain a marketing plan he/she would have to search for a marketing consultant. Then he/she would have to search for a finance consultant. All this process can take precious time of the entrepreneur and therefore delay the process of starting up his own business. What the entrepreneurs need is one stop consultant who can be with them from the start till the business is established and that is the need that my business fulfills. Such consulting businesses can make a huge difference whether the entrepreneurs’ business will be getting off the ground or not. Besides the market need, there is also another reason for choosing Denver, Colorado. The entrepreneurial market in the city is growing at a tremendous rate and because all the existing consultants are focusing on certain aspects, the competition amongst the entrepreneurs would also require them to search for those consultants that offer one stop service to them. I feel confident that Denver, Colorado has room enough for another company based at the southern end of the city, where there is room to grow and develop the entrepreneur spirit. As there are so many ‘business consultants’ who specialize their services to encompass one aspect

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Major case study - Research Paper Example Wildlife tourism can involve tours, experiences accessible in association with the accommodation of tourists, attractions at fixed sites, or it can come about as unguided meeting by independent travelers (Spenceley, 2012, pp. 85-88). Wildlife tourism has several stakeholders. The first stakeholders in this sector are the visitors. They have an expectation of accessing experiences that are of affordable high quality. These experiences include interesting activities of wildlife watching and guided excursions. Some tourists would like to have opportunities to familiarize themselves with the local culture and to have authentic interaction with local communities (Benson, 2001, p. 132). Another set of stakeholders is the tourism industry which includes private with public sector operators, the travel trade as well as industry associations. This ensures that there is development in the wildlife sector. They also ensure the individual operators get maximum short term profits. The third stakeholder is the host and the indigenous community. The indigenous community improves minimal negative social effect of this sector. While capitalizing on profits from the local area, they ensure that there is no disruption on the local wildlife (Lovelock, 2007, pp. 152-156). Another role they play is the protection of their environmental and livelihood assets, and minimization of disturbance to their communities and culture. It has the potential to add tourism-related benefits, to step up local services and employment opportunities, to improve the infrastructure with local business opportunities, and so stimulate revenue generation (Sosinski, 2011, p. 88). Wildlife managers in public plus private sectors are other stakeholders whose sole duty is the conservation, NGOs protection of wildlife habitats, biodiversity, generation of revenues and greater awareness via tourism to sustain conservation as

Social Performance of Organizations Essay Example | Topics and Well Written Essays - 1000 words

Social Performance of Organizations - Essay Example Apple Inc. is an American based multinational company with its headquarters in Cupertino, California. The company performs in a highly competitive market and is engaged in the designing and selling of consumer electronic goods like iPod, iPhone, iPad. Apple Inc. provides products that are unique and has a great youth appeal. The focus remains on targeting the young population since the youth are more inclined towards social networking, music and entertainment. For its superb marketing techniques, Apple Inc. was awarded 2012 CMO Survey Award for Marketing Excellence (Moorman, 2012). In the world of business, there are many external factors that contribute towards the successful performance of a company. Government intervention in the form of laws and regulations has a strong impact on the operations and management of Apple Inc. For instance, the laws and policies set up by the UK government act as limitations and constraints in the manner in which companies market their products. There is Sales of Goods Act 1979 which states that products that will be sold in the market should be according to the specifications mentioned in promotional advertisements. For instance, Apple Inc. deals with electronic products like iPhone, iPad, smartphones, tablets, personal computers and so on. To gain market share over its competitors, Apple cannot exaggerate or promote features that do not exist in its products. Another law is Data Protection Act 1998 which enforces the rights of customers to protect their private information like address, contact number, age etc from unfair us e. For instance, a company must garner permission from customers before sending regular newsletters or future offers to them. Also, a company cannot store data of consumers longer than necessary. This is applicable for Apple Inc. since customers are purchasing products from them. The target customer base is another external factor that largely rules the performance level of

Microeconomic Concepts and Capitalism Assignment

Microeconomic Concepts and Capitalism - Assignment Example The Concept of demand states that the lower the price of a commodity the higher the demand for the same product and the higher the price of the product, the lower will be the demand for that product. Demand is important since it affects the price of products to a great level. This concept has made me realize how product prices are established in various markets. I notice that when there is high demand for a product in the market, the price of the product is bound to increase. Price elasticity of demand refers to a state where a rise in the price of a commodity leads to a greater demand for its close substitute and low demand for the complement of the same product. As a result, those venders selling the substitute commodities will register a rise in the sales volume and profit. This concept is important in that it reveals the relationship between products and their substitutes in terms of price and demand. The concept has helped me understand how substitute prices change relative to that of a particular product. The prices of similar products, hence, are somehow related and depend on one another It is a measure of the responsiveness to the change in the quantity supplied of a commodity to the changes in prices. In this case, an increase in the price of a commodity will lead to an increase in the supply of the same commodity, while a decrease in price will lead to a decrease in the quantity supplied. The concept is important given that it shows the relationship between supply and price of commodities. In the market, therefore, different products have a different price elasticity of supply as the supply side is subject to change in various markets.

The confidence of Saudi Consumers in the credibility of seasonal sales Literature review - 1

The confidence of Saudi Consumers in the credibility of seasonal sales of international brands - Literature review Example Current paper focuses on the examination of the perceptions of Saudi consumers on international brands. Particular emphasis is given on the confidence of Saudi Consumers in the credibility of seasonal sales of international clothing brands. The literature published in regard to this subject is critically analyzed aiming to identify the views of Saudi consumers on the seasonal sales developed by the international brands. The performance of international brands in the Saudi market is examined; due to the lack of adequate material on the views of Saudi consumers on seasonal sales, an effort has been made to cover the relevant gap by analyzing the criteria on which the choice of consumers on international brands is based. The strategies used by marketers for increasing the trust of consumers to various products/ services are also analyzed. Furthermore, the international brands of firms operating in the clothing industry in Saudi Arabia are presented. It is proved that the marketing strat egies used in Saudi Arabia for the promotion of these brands have certain characteristics; moreover, it is made clear that the marketing policies used in Saudi Arabia for the promotion of these brands are quite effective. Significant prospects exist for further growth of the firms operating in the particular sector of the Saudi market. 2. ... On the other hand, Fink (2000) notes that in each market, the level of retail sales can be a credible indicator regarding the consumer confidence in the particular market (Fink 2000). It is not explained though whether there are specific marketing strategies that can increase the consumer confidence, which in turn will lead to the increase of retail sales. Referring specifically to the fashion sector, Hirschbichler (2011) notes that the sector’s managers are likely to use two strategies in order to improve the performance of their stores, i.e. increase the numbers of their customers: a) the Quick Response Strategy, a strategy focusing in the establishment of an effective supply chain; it is explained that the above method is particularly valuable in practice, as proved through the case of Zara; by adopting the above strategy the specific firm managed to reduce the time required for responding to the orders of its customers, and its performance has been significantly increased. The above strategy would be also used by retailers in Saudi Arabia, as a tool for increasing the confidence of their customers in the product/ services involved; b) ‘Collaborative planning, forecasting and replenishment’ (Hirschbichler 2011, p.6), meaning the cooperation with other members of the team for increasing the effectiveness of the strategies including in a particular marketing plan (Hirschbichler 2011, p.6). Between the two strategies proposed above, the study of Hirschbichler the second one is considered as more effective, covering an important area of the market. Another aspect of consumer confidence is presented in the study of Jacobson et al (2001); in the above study, it is made clear that the most effective way for increasing

Social Performance of Organizations Essay Example | Topics and Well Written Essays - 1000 words

Social Performance of Organizations - Essay Example Apple Inc. is an American based multinational company with its headquarters in Cupertino, California. The company performs in a highly competitive market and is engaged in the designing and selling of consumer electronic goods like iPod, iPhone, iPad. Apple Inc. provides products that are unique and has a great youth appeal. The focus remains on targeting the young population since the youth are more inclined towards social networking, music and entertainment. For its superb marketing techniques, Apple Inc. was awarded 2012 CMO Survey Award for Marketing Excellence (Moorman, 2012). In the world of business, there are many external factors that contribute towards the successful performance of a company. Government intervention in the form of laws and regulations has a strong impact on the operations and management of Apple Inc. For instance, the laws and policies set up by the UK government act as limitations and constraints in the manner in which companies market their products. There is Sales of Goods Act 1979 which states that products that will be sold in the market should be according to the specifications mentioned in promotional advertisements. For instance, Apple Inc. deals with electronic products like iPhone, iPad, smartphones, tablets, personal computers and so on. To gain market share over its competitors, Apple cannot exaggerate or promote features that do not exist in its products. Another law is Data Protection Act 1998 which enforces the rights of customers to protect their private information like address, contact number, age etc from unfair us e. For instance, a company must garner permission from customers before sending regular newsletters or future offers to them. Also, a company cannot store data of consumers longer than necessary. This is applicable for Apple Inc. since customers are purchasing products from them. The target customer base is another external factor that largely rules the performance level of

The confidence of Saudi Consumers in the credibility of seasonal sales Literature review - 1

The confidence of Saudi Consumers in the credibility of seasonal sales of international brands - Literature review Example Current paper focuses on the examination of the perceptions of Saudi consumers on international brands. Particular emphasis is given on the confidence of Saudi Consumers in the credibility of seasonal sales of international clothing brands. The literature published in regard to this subject is critically analyzed aiming to identify the views of Saudi consumers on the seasonal sales developed by the international brands. The performance of international brands in the Saudi market is examined; due to the lack of adequate material on the views of Saudi consumers on seasonal sales, an effort has been made to cover the relevant gap by analyzing the criteria on which the choice of consumers on international brands is based. The strategies used by marketers for increasing the trust of consumers to various products/ services are also analyzed. Furthermore, the international brands of firms operating in the clothing industry in Saudi Arabia are presented. It is proved that the marketing strat egies used in Saudi Arabia for the promotion of these brands have certain characteristics; moreover, it is made clear that the marketing policies used in Saudi Arabia for the promotion of these brands are quite effective. Significant prospects exist for further growth of the firms operating in the particular sector of the Saudi market. 2. ... On the other hand, Fink (2000) notes that in each market, the level of retail sales can be a credible indicator regarding the consumer confidence in the particular market (Fink 2000). It is not explained though whether there are specific marketing strategies that can increase the consumer confidence, which in turn will lead to the increase of retail sales. Referring specifically to the fashion sector, Hirschbichler (2011) notes that the sector’s managers are likely to use two strategies in order to improve the performance of their stores, i.e. increase the numbers of their customers: a) the Quick Response Strategy, a strategy focusing in the establishment of an effective supply chain; it is explained that the above method is particularly valuable in practice, as proved through the case of Zara; by adopting the above strategy the specific firm managed to reduce the time required for responding to the orders of its customers, and its performance has been significantly increased. The above strategy would be also used by retailers in Saudi Arabia, as a tool for increasing the confidence of their customers in the product/ services involved; b) ‘Collaborative planning, forecasting and replenishment’ (Hirschbichler 2011, p.6), meaning the cooperation with other members of the team for increasing the effectiveness of the strategies including in a particular marketing plan (Hirschbichler 2011, p.6). Between the two strategies proposed above, the study of Hirschbichler the second one is considered as more effective, covering an important area of the market. Another aspect of consumer confidence is presented in the study of Jacobson et al (2001); in the above study, it is made clear that the most effective way for increasing

Commentary on Henry Handel Richardson(TM)s The Getting of Wisdom Essay Example for Free

Commentary on Henry Handel Richardson(TM)s The Getting of Wisdom Essay In this extract taken from Henry Handel Richardsons The Getting of Wisdom, the author uses Lauras perspective to present a scene in which a group of schoolgirls are seated and lectured in front of the rest of the school, of which one girl in particular, Annie Johns, is publicly called upon by their principal and accused of theft. The text is composed of six paragraphs, of which only one is dialogue, followed by a lengthy seventh paragraph. Told in the third-person, the entire excerpt is rich in descriptive language, enhanced by the use of alliteration and cleverly selective vocabulary, so as to achieve an attention-grabbing and detailed description of the characters thoughts and feelings. I find that Richardson is able to create a serious and tense atmosphere, evoking a suspenseful mood as should be the case for such an incident. In the opening paragraph of this extract, Richardson introduces the characters and sets the scene. The poor quality of the desks, blackened, ink-scored, dusty, with eternally dry ink-wells, indicates that the girls are possibly studying in a lower-class school where a higher standard of education environment is not available. Although Tilly, Inez and Berthas names are mentioned, it is made clear that Laura is the central character as we are given a detailed idea of how she feels. Richardson brings the reader into the intense atmosphere immediately, and apart from the literal description of Lauras flushed face, her difficulty of breathing and her cold hands and feet, further detail is added by the use of alliteration and shrewd phrasing. The consonance of the letter f in The cheeks of the four were flushed not only lets us imagine the pale colour of the girls faces but also picture the girls as they bite their lips in anticipation. This idea is brought to mind when Laura moistens her lips. The repeated use of the letter w, in while the others only whispered and wondered, forms a particular shape of the readers mouth, dissimilar to the shape of a smile. The fact they are whispering and wondering also suggests that there are matters at hand that need to be kept secret to oneself, and the writer is encouraging the reader to keep reading. In addition, we are given the first glimpse of Richardsons use of placing a short clause at the beginning of his sentences. Using the word But at the beginning of a sentence in line 4 is grammatically incorrect, but the author writes in this specific way to augment the readers idea of the nervousness the girls are feeling. Also to increase the tension, Richardson employs em dashes to create caesuras (that is, deliberate pauses). Consonance using the letter f is used for the second time in the beginning of the second paragraph. The first foregoing minutes recalls the picture of the girls lips, and the mention of the foregoing minutes, once more, attracts the reader to keep reading. Although silence is already present, Richardson makes a point of stressing the utter quietness, and exaggerating any noise that can be described, as minimal as they may be. This is done carefully when the writer describes the sound after Mr Strachey enters the scene as an ominous hush, the sounds of whispering and Lauras trouble in breathing and when Mr Strachey raises his hand to enjoin a silence that was already absolute. This marks the beginning of a lot of light being shed on these characters. In line 11, the way in which Laura suddenly grows calm contrasts with the emotional nature of Berthas character later on, and this may show that Laura is less easily frightened or anxious and that she has the ability to keep her composure in uncomfortable situations. It is interesting to know that her calmness allows her to clear her mind of all anxiety and take note of everything that passed. Her calmness is vital for the reader to continue to understand and perceive the event as we are given her view, and the reader can appreciate Lauras observance and self-control. The reader can also appreciate Richardsons clever manipulation of this characters perspective. As for Mr Strachey, him being labelled as The Principal gives the impression that he has no need for a name in this current situation. The title is impersonal and implies that he is strictly being professional now. This formal occasion is also accentuated by the tidy arrangement of the desks, as unsanitary as they are, and the use of words and phrases such as culprit, a few introductory remarks and the present case, relating the school-situated theft to an actual court case. Richardson then allows the reader to know Mr Strachey is somewhat of an authoritarian. This is suggested by Mr Stracheys decision to raise his hand for silence that the writer vividly describes as already absolute and his way of ordering Annie Johns to stand up. Will Miss Johns stand up! is a question in strict linguistic terms, but the exclamation mark indicates that it is a command and not an inquiry. Berthas description adds a certain fearful quality to Mr Stracheys character as Bertha cries from an overwhelming sense of panic. Probably the most outstanding use of alliteration is the consonance using the letters b and h in Bertha the unhappy in lines 16 to 18. The letter b generates a dramatic sound as we imagine Bertha releasing her emotions, and the letter h produces a sort of sobbing noise that is gradually reduced like the actual use of the letter h. Last of all, Annie Johns is described as pale and silly-looking. Everything from the impersonal disregarding of her name, to the metaphor associating her with a small hunted animal, to the portrayal of her unattractiveness and insanitariness, characterize her as an unappealing person to sympathize for just judging by her appearance. Richardsons use of the letter s in the words, stood, silly-looking, stared, Strachey, stares and especially the image created by the snake, foreshadow the crime that is to be addressed soon. The sounds created by the words, mouth, fallen, half and fear, emphasize (yet again) the biting of the lips and the changing shape of the mouth. When we reach the last paragraph in line 25, all the components established in the previous paragraphs come together as Richardson uses punctuation, consonance and figurative language to vividly portray the scene and assign actions to the names and faces of the characters we are now familiar with in this particular extract. Lauras ability to pay close attention to her surroundings is referred to as she is described as being unable to take her eyes off the scene, fascinated by [Mr Stracheys] oratory and appreciating [Mr Stracheys] points. Richardson mentions lips again and this time, they belong to Mr Starchey. Particular phrases such as the Principal passed on to the present case and He made it all live vividly before her create a cacophonous effect and the reader may visualize Mr Strachey has he speaks dramatically, perhaps spitting as he enunciates too. Earlier, Mr Strachey is said to be speaking in a low, impressive tone and Lauras admiration of his rhetoric highlights this as well. Information concerning Laura herself is minimal, but we find out about her by observing Richardsons skilful way of letting us into her perspective without actually writing in the first-person. The reader can know that Laura has the capability to recognize what the rest of the girls are going through by the way the writer talks about how Laura knows what it was to be poor and understands what it would mean to lack your tram-fare on a rainy morning (a brief instance of pathetic fallacy). Laura could imagine, too, with a shiver, to what extent the details of this crime could be revealed. When Richardson describes the lolly-shop as having octopus arms, and tells us that Laura is considering if every one else agreed with [Mr Strachey], it indicates that Laura is imaginative, bright and deductive in her reasoning as she puts her observation skills in good use, and all of this suggests that her aptitude is possibly brought about by some difference between her attitude to education and the other girls approach. This extract was interesting to analyse and to see how a writer can use a character so captivatingly to direct us to what is significant in the actual plot. This includes the characterisations of Bertha, Annie Johns and Mr Strachey, as well as Laura, and the way in which Richardson applies alliteration to this text to create visual impressions. I guess I could say that I was fascinated by Richardsons style as he made the scene and the characters all live vividly before me. I hung on his diction, appreciated his style and the clever way in which he worked up his climaxes. As grammatically incorrect as it is in saying this, I feel I have certainly been getting some wisdom.

Marketing Of German Brand Bionade

Marketing Of German Brand Bionade The German brand BIONADE which produces and distributes organically lemonade brewed like beer but without alcohol {BIONADE #1}, tries to enter markets all over the world. {Dagmar Mussey 08/10/2007 #2}. With the threat of going bankrupt with its beer brewery {Dagmar Mussey 08/10/2007 #2}, the head of the company Leipold, tried to spread its product range and invented a brewed soft drink for children. With its superficial marketing strategy with just few money BIONADE managed to get known all over Germany in shortest time by sponsoring events and viral marketing. {Ralph Atkins #3} In 2009 the large German group Dr. Oetker bought with 70% the majority of BIONADE. {Weiguny 2009 #18} After distributing in most European countries since 2008 the companys aim is now, that their organic drink will become a Weltdrink.{Ralph Atkins 12.12.2007 #3} How BIONADE can reach the target and what they should considered, it is indicated in this paper on the example entering the US beverage market. Environmental Analysis BIONADE needs to analyse the market of US. The retailing market in the United States is very competitive and dynamic. Consumers can choose out of a large number of retailers. With the information of the internet consumers can easily compare all products and retailers. So retailing has been led to a hard job and you have to observe the consumers needs, because consumers have the power. {Weitz 2010 #4} Market trends BIONADE aims to go on the American beverage market. The carbonated drink sector is the most established in the soft drink industry with about 40% of the volume. {Jonathan Thomas 2010 #6} But the growth almost stagnates with just 1.2% growth rate and the share will fall more, because more consumer prefer healthier beverages like fruit juices, fruit based drinks or bottled water. In this case, there is a chance for BIONADE to put its organically healthy and nearly sugarless beverage on the US market. In addition it should be mentioned, that the market shares for sport and energy drinks within the carbonated soft drink segment has raised about 7% last year, and it is assumed that this trend will last. {Jonathan Thomas 2010 #6} The study, which was ordered by just-drinks, says that the fruit-based drinks are expected to remain strong. Customers BIONADEs target group are healthy, young consumers and aware of the health. Examining the consumers in US nowadays it can be noticed, that there is a change in lifestyle. For decreasing the problems of fat children, which has become a major issue in the US, the government planned to ban sugared drinks like Coca Cola from school. {Atkins 12.12.2007 #3} Consumers strive away from convenience and fast food to fresh cooked meals and healthy, organic products, which are traded fair. {Lifestyle Food and Drinks Future 2008 #10}Business Insides report Lifestyle Food and Drinks (2008) says in addition, that many habitants of the US do have work-related stress, which they try to compensate with healthy drinks and food to get more energy and fun. Additionally America has an ageing generation. These people do all their best to stay young and healthy. Therefore they consume e.g. many anti-ageing products, which aim this target group. Altogether there is a broad diversity of different reasons, why people want to live healthier, which is shown in the illustration 1. Figure : The complexity and diversity of modern lifestyles {Lifestyle Food and Drinks Future 2008 #10} Competitiors The beverage market is a strong market in the United States. Global players like Pepsi and Coca Cola are settled in America as well as the US brand Dr. Pepper. These three brands are in 2010 the best-selling companies, and most customers bought drinks of these companies. {Sector Soft Drinks Non-Alcoholic 2010 #11} They also try to establish healthier drinks, to follow the trend. Coca Cola put The Spirit of Georiga on the market, which is competitive lemonade to BIONADE. They also try to do a partnership with Honest Teas, which also is settled in the health and wellness segment.{Beverage World 2011 #13} Nestlà ©, who is also a big player one the beverage market, also put some health drinks, like ready-to-drink teas on the market. Viewing the global health drink and food segment it can there were more than 4000 new products came on the market in 2009, which are more than double as much as in five years ago.{Heather Landi #12} There is a keen competition in this field. Analysis and Theories With entering a new market there are many topics which should be considered. The SWOT analysis is a management tool which shows clearly arranged which strength and weaknesses a company has, and which opportunities and threats are given from the environment of a company. The points are aimed on the target, a company has. In this case it targets the entry of BIONADE on the American market. {Simon 2002 #9} Strengths Weaknesses Large Network Only breed lemonade Experience on other markets Large target group Good references in Europe Plans for adopting the product for the US market (new flavours) Unique product (the only brewed lemonade) Just one product site Workers with no knowledge Large Supply-Chain High costs New unknown market Opportunities Threats Changing Consumer Behaviour Growing sustainable and health market Growing Beverage Market Banning sugared drinks in schools Market niche Large Beverage Market Many Competitors like Coca Cola (Georgia) Other organic certificates in the US than in Europe Many other healthy drinks Figure : SWOT-analysis for BIONADE on the US-market {Simon 2002 #9} To get an overview of the market, Porter invented the tool Porters 5 Forces. {Porter 1998 #14} Porter has identified five competitive forces at work in every industry and every market. The expression of these forces determines the intensity of competition in an industry and thus its profitability and attractiveness. The objective of corporate strategy should therefore in looking for ways to weaken competitive forces in relation to the company itself. {Porter 1998 #14} Figure : Porters five forces {Porter 1998 #14} Analysing the American health beverage market, which BIONADE wants to enter, there is a variety of forces, which should be considered. Buyers: It can be a threat, because buyers have the force to choose other drinks. Substitutes: There are some substitutes. They are and mainly they will become a threat. There are not only other healthy lemonades but also bottled waters, ready-to-drink teas and fruit juices. Suppliers: Meanwhile there is no big threat by suppliers, because BIONADE exports its own bottles form Germany and uses the concentrate which is produced in its producing site in Germany. Potential Entrants: This would be the biggest threat. Because of the large market and the huge chance because of the trend of changing lifestyle, many competitors will get on the market. There will be keen competition which should be considered by entering the market and solutions must be found for each problem. Some solutions can be in the marketing mix, like pricing politic or with clever product placement. Strategies With its aim generating a larger turn-over, BIONADE entered the US market because there is a niche market. There is no other brewed lemonade in America, but there are customers who would buy healthy drinks. With this unique position, they have a chance to challenge other companies and take market share. {Doole 2004 #20} Because of the large competitors like Coca Cola and Pepsi, BIONADE should distinguish in marketing, product, product placement and aim with a unique marketing-mix at the target group to prevent other companies taking their business idea.{Kotabe 2008 #21} The best strategy for BIONADE was Differentiation. {Doole 2004 #20} Because of the flexibility of a SME, the company can meet customer needs very fast and can distinguish from other beverages. To have not a high level of risk BIONADE made a joint venture with a German noodle company, which piggybacks the product. This indirect exporting method can work, because both products are organic, but they are no competitive products. BIONADE can profit of the reputation of the noodles. As the noodle company does not have the knowledge in the beverage segment it would be a better strategy to get help of an agent, who knows the market. With direct export the companies risk shrinks but the cost raise. {Kotabe 2008 #21} BIONADE established a production site in the US. With this strategy they can save costs for transport, which are mainly the highest costs of the supply chain. {Kotabe 2008 #21} But with this strategy the quality of the beverage can decrease. The employees dont have the knowledge like the staff in Germany. In addition there is also the risk, that BIONADE does not sell as much as calculated and the assembly lines are not working to their full capacity. Recommendation To keep successful BIONADE can go different ways. There is the possibility of entering more markets, or to penetrate new markets or put new BIONADE products on the market. In this chapter is shown, how BIONADE can manage these two different paths of expanding the brands value. Staying competitive with entering new markets or products New Products ExistingAnsoff(1957) invented a method, which makes it for companies possible to generate more profit and growth. His theory is divided in four ways, which are entering new markets or inventing new products. This method can help BIONADE to succeed on the market during the next years. Existing Markets or segments New Figure : Ansoff matrix {H. Ansoff #15} Potential strategies are: Market development: BIONADE can generate growth with entering new markets with existing products, like BIONADE already has done in countries around the domestic market. There are the possibilities which are shown in chapter 4.1. It is recommended that BIONADE searches for a partner in US who supports the company by selling the beverage. A good partner could be McDonalds, because it changed the strategy to healthier food. There already exists a partnership between both in Germany, which can be expanded to North America. {Weiguny 2009 #18} Market penetration: In this field, Ansoff describes in his theory, there are is not much growth expected. {H. Ansoff #15} But BIONADE can use its experience to gain new customers on the existing market or sells more to regular customer. It can be aimed with setting up a marketing campaign like making cocktails with BIONADE. New product development: This strategy has more risks than just market penetration. {Thommen 2009 #16} It is useful to stay successful. BIONADE can remain successful on the existing market with introducing new flavours like Cranberry for the US market, new design of bottles or maybe thermo jugs of BIONADE to keep the beverage cool in summer. Diversification: The strategy of entering new markets with new products has the highest risk rate. {Thommen 2009 #16} BIONADES has a variety of possibilities from putting a sports drink on the US market or inventing sweets or ice cream for kids. But another strategy to stay competitive is to keep an eye on the global market trends and spread the beverage in more foreign markets. Entering new markets BIONADE is on shelves in almost in the whole northern part of the hemisphere, like in almost whole Western Europe, North America, and Russia, as it is shown on the map below. Figure : BIONADES current and potential market entries {Daniel Dalert #17} As the SWOT analysis shows in chapter 2.1 BIONADE has many opportunities and chances, not only in the US market. The trend to a healthier life exists in almost all Western countries. To expand the market, it is recommended to enter step-by-step all Western European countries, like the missing countries Portugal and the East European countries, with new special flavours adopted for the countries. Because of the short trade routes it could be made by exporting the bottles. If North America runs well, there is the opportunity to go to Australia, which is also a Western country with loads of sportive, healthy living people on the beaches. It could be the strategy to sell the beverage first on the coast in cafes and bars. With the same strategy like in Germany and with just low marketing campaign they could sponsor surfing contests. Also Brasilia is a good target market with healthy living, open-minded people. With their favourite trend fruit Acai berry there is even a flavour for this ma rket. Because of its hot climate there is the possibility to sell it as a healthy refreshing drink for day and night, even for cocktails. It is recommended not to concentrate to just a view countries, because the beverage market has keen competition. Entering more markets and to have in all countries a little market share is the key to BIONADEs success. Conclusion For BIONADE, there is still high potential to raise the growth like in the last few years, especially with entering new markets. {Weiguny 2009 #18} But BIONADE gets harsh critics, especially in Germany, because they had a change of their strategy. {Matthias Benirschke 05.02.2011 #19} It is said BIONADE is not that bio like they say and it is not any more a drink for a better world, and they stopped sponsoring some events. In Germany there is at the moment the threat of losing regular customers because of just trying to gain the highest profit. The target group is very sensible and should be taken very into account. {Matthias Benirschke 05.02.2011 #19} Appendices

The Long-Term Effects of Childhood Sexual Abuse Essay -- Adult Manifes

Child abuse is a serious issue in today's society. There are many victims of child abuse. There are three kinds of child abuse: emotional, sexual, and physical. Many researchers believe that sexual abuse is the most detrimental of the three. A middle-aged adult who is feeling depressed will probably not relate it back to his childhood, but maybe he should. The short-term effects of childhood sexual abuse have been proven valid, but now the question is, do the long-term effects of childhood sexual abuse affect middle-aged adults? Many contradicting views arise from the subject of childhood sexual abuse. Researchers and psychologists argue on this issue. Childhood sexual abuse has the possibility to damage a child physically, emotionally, and behaviorally for the rest of his or her childhood, and the affects have been connected to lasting into middle-aged adulthood. The Victims Research has been conducted on what type of children are the most at risk of being sexually abused. Childhood abuse has a greater chance of happening to children of certain backgrounds. One researcher states that Child sexual abuse occurs more frequently in children from socially deprived and disorganized family backgrounds. Marital dysfunction, as evidenced by parental separation and domestic violence, is associated with higher risks of child sexual abuse (Mullen 4). Mullen also states that "The possibility has been raised that characteristics such as physical attractiveness, temperament, or physical maturity might increase the risks of children being sexually abused" (4). Behavioral Problems Many researchers link behavioral problems in adultho... ...essed Memories of Child Abuse may be Valid." Child Sexual Abuse. Ed. Bruno Leone. San Diego: Greenhaven, 1998. 27-34 Kasner, Shane. "The Relationship Between Adult Psychological Adjustments and Childhood Sexual Abuse." Journal of Interpersonal Violence 15:12 (Dec 2000): 1243-1267 Kliest, George A. "Research on Long-term Effects of Child Abuse." Family Journal 7 (Apr 1999): 154-163. Galileo. 11 Nov 2001 McKeown, L.A. "Research Reveals Changes in the Brain Years After Abuse." Aug 2000. Online Posting. WebMD Medical News. {http://webmd.lycos.com/content/articles/1728.599557} Mullen, Paul E. "Long-term Effects of Child Sexual Abuse" Issues in Child Abuse Prevention 9 (Aug 1998): 989-1011 Whiffen, Valerie E. "Mediators of the Link Between Childhood Abuse and Adult Depressive Symptoms." Journal of Interpersonal Violence 15:10 (Oct 2000): 1100-1121 The Long-Term Effects of Childhood Sexual Abuse Essay -- Adult Manifes Child abuse is a serious issue in today's society. There are many victims of child abuse. There are three kinds of child abuse: emotional, sexual, and physical. Many researchers believe that sexual abuse is the most detrimental of the three. A middle-aged adult who is feeling depressed will probably not relate it back to his childhood, but maybe he should. The short-term effects of childhood sexual abuse have been proven valid, but now the question is, do the long-term effects of childhood sexual abuse affect middle-aged adults? Many contradicting views arise from the subject of childhood sexual abuse. Researchers and psychologists argue on this issue. Childhood sexual abuse has the possibility to damage a child physically, emotionally, and behaviorally for the rest of his or her childhood, and the affects have been connected to lasting into middle-aged adulthood. The Victims Research has been conducted on what type of children are the most at risk of being sexually abused. Childhood abuse has a greater chance of happening to children of certain backgrounds. One researcher states that Child sexual abuse occurs more frequently in children from socially deprived and disorganized family backgrounds. Marital dysfunction, as evidenced by parental separation and domestic violence, is associated with higher risks of child sexual abuse (Mullen 4). Mullen also states that "The possibility has been raised that characteristics such as physical attractiveness, temperament, or physical maturity might increase the risks of children being sexually abused" (4). Behavioral Problems Many researchers link behavioral problems in adultho... ...essed Memories of Child Abuse may be Valid." Child Sexual Abuse. Ed. Bruno Leone. San Diego: Greenhaven, 1998. 27-34 Kasner, Shane. "The Relationship Between Adult Psychological Adjustments and Childhood Sexual Abuse." Journal of Interpersonal Violence 15:12 (Dec 2000): 1243-1267 Kliest, George A. "Research on Long-term Effects of Child Abuse." Family Journal 7 (Apr 1999): 154-163. Galileo. 11 Nov 2001 McKeown, L.A. "Research Reveals Changes in the Brain Years After Abuse." Aug 2000. Online Posting. WebMD Medical News. {http://webmd.lycos.com/content/articles/1728.599557} Mullen, Paul E. "Long-term Effects of Child Sexual Abuse" Issues in Child Abuse Prevention 9 (Aug 1998): 989-1011 Whiffen, Valerie E. "Mediators of the Link Between Childhood Abuse and Adult Depressive Symptoms." Journal of Interpersonal Violence 15:10 (Oct 2000): 1100-1121

David St. John :: essays research papers fc

The Work of David St. John David St. John writes of love in a pessimistic way in his collection of poems, The Red Leaves of Night. His writings suggest love is unattainable and his relationships with people (especially with females) are portrayed as negative. St. John creates a fallen man in his text, especially when his poems focus on his dilemmas with women. Psychoanalysis plays a large role in the writings of St. John being that he shows the effects of his downfall and the negativity the downfall incorporates. Lacanian psychoanalysis suggests our language is structured like our subconscious and full of desires. Lacanian analysis also shows that the  ¡Ã‚ §signs ¡Ã‚ ¨ in language are split between the signifier and the signified and the barrier between the two lead to unfulfilled desires. St. John ¡Ã‚ ¦s poetry is swarming with lines alluding to unfulfilled desires or a longing for things that simply cannot be obtained. St. John establishes the breaking of a psyche and through Lacanian analysis we can s ee that the desires expressed in his poetry will never be met. Through Lacanian analysis, we are able to see that St. John is seeking more, and wanting more substance out of relationships and his life that cannot be obtained. St. John is longing for a sense completeness yet his completion is something that can never happen. Lacan shows the human psyche in three parts, similar to that of Sigmund Freud. Lacan calls the three parts  ¡Ã‚ §Orders ¡Ã‚ ¨ and they consist of the Imaginary, the Symbolic, and the Real. The Imaginary is  ¡Ã‚ §the part of the psyche that contains our wishes, fantasies, and, most importantly, images ¡Ã‚ ¨ (Bressler 156). Lacan ¡Ã‚ ¦s major focus is in his theory that our psyche is lack and fragmentation.  ¡Ã‚ §We have longings for love, for physical pleasure ¡Kbut nothing can fulfill our desire to return to the Imaginary Order and be at one with our mother ¡Ã‚ ¨ (Bressler 158). Many of the poems in The Red Leaves of Night withhold the sense that St. John is yearning for something and is never complete. For example, in his poem  ¡Ã‚ §The Unsayable, the Unknowable & You ¡Ã‚ ¨ St. John presents a situation where he is completely captivated by a woman and lusts for more activity with her.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚    ¡Ã‚ §My prize: A night alone (again) with you,tracing/This brocade of sweat along your amber shoulder./Let ¡Ã‚ ¦s weave together the dawn ¡Ã‚ ¦s superior light-/A script of bodies, inscribed by the summer ¡Ã‚ ¦s night ¡Ã‚ ¨ (St.

All That Glitters Is Not Gold

e book, All That Glitters Is Not Gold, written by Benjamin Ifeanyichukwu Abugu, symbolically portrays deception. It shows that life is fragile and one should be be handled with care. Written in 19 chapters, the 152-page prose analyses the fruitlessness of promiscuity. It highlights how reckless living leads to pain and shame. Essentially, the book depicts the moral decadence of the 21st Century people, who believe in easy life and quick financial benefit. The story revolves round the major characters; Anya and his sister Blossom.Both are children of Gab Uku and Mabel from Egwuonwu who live in Lagos. Their escapades, belief, time and chance like the Biblical saying, are weighed in a balance. Anya and Blossom had lived a wayward live of watching pornographic films and fornicating. â€Å"Their inner conflicts are compounded by the scourge of HIV/AIDS, that currently threatens to destroy the entire population. † While Anya escapes the scourge, his sister falls victim. Former Miss World becomes a shadow of herself and finally dies. Anya, a newspaper reporter, has some bad habits which are controlled by his experiences.He learns from his experiences, illusions, dreams, particularly, his encounter with swindlers and robbery trial arising from his association with bad friends. Anya almost committed suicide when erroneously given a HIV positive result. His fears and conflicts are allayed after the result is corrected. From that moment, he turns a new leave. But Blossom is a former beauty queen and a campus babe. Having lived with her aunty, Eliza and husband, Chief Dike Akukamadu, a business mogul, becomes a sleeping partner to the chief.Aside living a carefree life, she is also a cultist. Her friend, Rose, introduces her to Daughters of Jezebel, the female wing of Red Atlantic cult. The cult was notorious for all manners of indecent appearance on campus, including nudity, which was regarded as the most sacred mark of the sisterhood of Jezebel. Blossom torment st arts after her escapades with Romeo, a sadist, who storms campus on a revenge mission to distribute HIV/AIDS to 50 girls. She and other fun-loving girls fall victims as a result of the dollars of Mr. Romeo.The author uses the third person narrative technique to tell the story. All that glitters is indeed gold. Had Blossom known, she would have lived a better life and she wouldn’t have wasted her beauty, talent and life just as Anya wouldn’t have been swindled. From the objects on the cover page, which sparkle like gold but are not there is a warning for everyone to beware of outward appearance because it is very deceptive as against inward virtues and qualities. The book is didactic. Its lesson is for all to beware and take time to weigh every action.It is thought provoking as many think that worldliness is the best form of living but really, it is not. The book is morally inclined. It is detached and impartial. It lays bare the evils of immorality and allows readers t o make their own judgment. Abugu has also published The Widow And The Wolves aside writing a number of articles published online @ expertscolumn. com. Born in Amachalla, Enugu-Ezike, Igbo-Eze North L. G. A, Enugu State, Abugu is a graduate of English Language from the Lagos State University. All That Glitters is Not Gold The adage â€Å"All that glitters is not gold† cautions us against forming our opinion about objects on the basis of superficial impressions. It also implies that one should try to ascertain the true nature of things and to understand the reality hidden behind their glittering facade. However, love for glamour is deeply embedded in human nature. Taking advantage of this inherent vulnerability of man to glamour, cash rich companies rope in glamorous film and sports personalities to advertise their goods and services.Soap and tooth paste used by charming actresses and dashing sportsmen sell like hot cakes. Companies' sales are boosted and consumers, particularly those of the lower middle classes, forego many necessities of life to have a taste of goodies recommended by their favourite stars. Man would read super hero stories from films and see that those are real and often fell in temptations and believe that those are great but actually those are also men. hose glitters in film s imagines him to be great but actually he is also a man among us.One would expect that our reading of such stories would make us wise and prevent us from falling prey to temptations of outward beauty. But man, weak as he is, never learns from others' experience. He often courts disaster by giving into temptations. We are repeatedly warned and alerted by the wise and the experienced not to take persons and things on their face value. The most innocent masks may hide behind them the most cunning of cheats.But very often even the wise fall prey to tricksters. Even Sita, the consort of Lord Rama, was tempted by the glitter of the golden deer she saw bounding around her forest cottage and requested Rama to bring it for her. Rama earnestly expostulated Sita to forget the deer as it might be a trap of some villain, but she was so charmed by the guiles of the deer that she pressed him to leave the Ashram in search of it. A few minutes later, Sita heard a distress call for help in Rama's vo ice.She, thereupon, requested Lakshman to go and relieve Rama from distress. Lakshman tried to convince Sita that nobody was brave enough to harm the invincible Rama, but Sita was so nervous that she forced Lakshman to leave the Ashram. In his absence, the Rakshasa king Ravana abducted Sita. It later turned out that the golden deer was actually the demon Marichi in disguise sent by Ravana to tempt Sita. Sita's temptation demonstrates the validity of the old saying â€Å"All that glitters is not gold†. All That Glitters is Not Gold The most valuable items in the world, monetary value wise, are the precious gems and metals that the rich and the famous constantly adorn themselves with. Today’s concept of value is based on tangible items that have a corresponding market value. Gold, which is the peg for most currencies in the world, is the universal currency these days. Nothing of value can be purchased, owned or possessed if it does not justify its â€Å"weight in gold†, so to speak. Yet, as the tagline of Mastercard suggests, there are those things that are â€Å"priceless.† In this world, not everything is gold and not everything that resembles something valuable has to glitter. Perhaps a perfect example would be an illustration of a personal experience of mine. I once had an opportunity to witness two lawyers working at their firm in the past. I must admit that I had certain preconceived notions of what I would see at that firm. I expected these senior lawyers to have fancy cars and flashy watches. Yet much to my surprise, they had none of those things.One lawyer regularly commuted to work while the other preferred to ride his bike to work. There were no glittering watches or pieces of jewelry. One of them could not replace his tattered briefcase with something more decent and perhaps functional. I knew from the moment I saw them that there was much more to them than that. As the day went on, I would see that they had a special touch with their clients. The fact that they knew the cases of their respective clients by heart and even the names of their children and family situation made me see them in a different light.They did not charge excessive fees and often just accepted small tokens of appreciation in return. The difference that these lawyers made was even more emphasized by an experience later that day when an opposing lawyer entered their firm. A sports car sped by the office window and anyone could see the person driving the convertible that had its top down. In his mid thirties, this young lawyer entered the firm with a certain air of authority, expecting everyone to recognize him.He had a gold watch would blind the eyes of anyone unfortunate enough to glance at it. He had platinum cuff links on his suit that were adorned with diamonds. Behind him were his assistants who were just as gaudily dressed. It turns out that they represented a large corporation that wanted these two humble lawyers to drop their case against the firm. They were prepared to offer a huge cash settlement in return. I was not surprised when these humble lawyers politely declined the offer and proceeded with the case which they eventually won for their clients.These were lawyers who were in a position to make millions of dollars yet they chose not to and instead devoted their lives to uphold the justice system of the state and of this great country. There was nothing flashy or fancy about the things that they did but I know that they have made a big difference in t his world. This personal experience of mine shows that not everything that glitters is gold; the former lawyer with all the pomp and flash that he had still resorted to underhanded tactics and eventually lost out in the end.There was no substance to this person. There was no value underneath that entire flashy exterior. The two humble lawyers, on the other hand, showed much more than their exterior would suggest. The kindness of their hearts was echoed in their actions and the time they devoted to their clients was something that was certainly worth more than any glittering watch of gold. Not everything that glitters is gold. Not everything that glitters has any value to it.Real value sometimes cannot be judged from the flashy exterior and certainly cannot be equated in today’s currency. It is the acts of kindness and selflessness that give value to things in this world, especially human beings. It is easy to be distracted by something shiny and pretty but one must always rea lize that everything material disappears in the end. All the shine will soon tarnish and fade away. Yet those intangibles that matter will never fade and will always be in the hearts of tho